According to the Jakarta Post, internet users in Indonesia currently reach 73 million users, equivalent to 29% of the population. The presence of the internet has created a new style of society, which changes one’s behavior in doing things, including doing business.
In today’s digital era, many modern humans choose to do buying and selling transactions and even shopping via the internet. Seeing this phenomenon, of course you can use this opportunity to gain profits.
These days, many newly established companies ask, “Should I build my business online?” or “What exactly is an online business?”. An online business is a type of business that is run digitally. Now online business is increasingly in demand in the community.
An online business is a powerful marketing and communication tool, a highly cost-efficient platform, an environmentally friendly way of working, and a much-needed symbol of professionalism.
An online business can be started by selling anything, even food and drinks can now be sold online. The sophistication of today’s technology makes it easy for everyone to work in this one field.
Now to make you even more convinced, here are four reasons why you should start trying an online business from now on:
1. Potentially Big Profits
When you start an online business, there are many benefits you get at the beginning. For example, there is no need to pay employees and pay other operational costs.
In online business, your income is not determined by the number of hours you work, but the level of productivity that can be done by spending time in online marketing activities. You can reduce the number of hours you work to generate sustainable income.
Your business will stay open 24/7 and continue to run even when you are asleep.
As seen in the points above, starting an online business can be a lot of fun. You can also start with little capital and start developing your website over time to suit the needs of your audience and schedule.
2. Relatively Small Capital
Starting an online business in fact only requires relatively lower capital when compared to other businesses. You don’t need to incur operational costs, (if it’s a small scale), nor do you need to hire employees. In fact, to sell certain products, you can become a reseller, meaning you don’t have to spend money on production costs.
There’s no denying that a business needs capital. But to start an online business, you don’t need too much capital. Let’s take an example if you want to sell goods.
You don’t need to stock a lot of items at the beginning of the sale because you can implement a preorder system.
pre order system
(PO) so that you can buy goods according to the number of customer requests. This way, there will be no leftover items.
In fact, you can do business online without a penny of capital. You can do this by becoming a dropshipper or reseller. So, you only need to spend money to buy an internet data package. Really cheap, right?
3. Unlimited Time
Unlike offline stores, which are limited to opening hours, if you sell online, your online store will be open 24/7, because online businesses run for 24 hours. Even when you are asleep, your business can receive orders.
If in offline business there is a time limit, then on the contrary, in online business you can do it 24 hours. Even if you have a family, you can do it while holding children, cooking, vacationing, having dinner.
The key to doing business online is to stay focused to avoid mistakes. For example, when you are cooking while replying to messages from buyers, because you still can’t divide your time and tasks well, buyers can get angry because your replies are unclear.
4. No need to rent a shop
As mentioned earlier, starting an online business is very easy because you don’t have to bother looking for a strategic store or even thinking about store rental prices.
In doing business online, all that is needed is a fast internet connection so that you can market all the products sold online. Think about it, if you’re an offline business, how much money do you have to prepare to rent a store.
For example, the monthly rental price of a shop is usually estimated to be between Rp3 and Rp4 million. However, the price will definitely be more expensive if the location of the shop is strategic. By doing business online, you can eliminate the budget for renting a shop and do all your business activities at home.
How about KH friends, after seeing the many plus points obtained when doing business online, are you interested in doing it? Don’t forget, if you want to do an online business, you need to research in advance regarding the products to be sold and the market share. And last but not least is taking care of the legality of the online business.
So, if KH pals are still confused about how to take care of licensing legality in business, branding, or want to consult about the business they have, you can directly contact Kontrak Hukum at the following link Tanya KH or through our Instagram social media @kontrakhukum. For more information, KH pals can also directly visit the page https://kontrakhukum.com/memulai-usaha.
