Selling on TikTok has now become commonplace. In fact, this way of selling is slowly creating new opportunities such as the emergence of affiliates and so on. Yes, judging from its popularity and development, this platform is starting to be looked at by business owners as a promotional medium. Moreover, recently the presence of TikTok Shop and TikTok Live has emerged which allows users to sell and buy goods through this platform. For business owners, this platform provides promising benefits with all the features provided because it is quite helpful to reach a wider range of consumers. However, there are a number of things that must be considered for KH pals who want to sell on TikTok. Want to know what they are? Check out the article until the end!
Tips for Selling on TikTok
Although this platform was originally known as a short video-based social media, it does not mean that TikTok cannot be maximized for business activities. In an effort to increase your business profits, KH pals need to know and understand the tips for selling on this e-commerce social platform. Here are some surefire tips that KH pals can do so that selling on TikTok sells hard and floods orders:
Create a Business Account
The first tip that KH pals can do so that selling activities run smoothly is to create a business account on TikTok. After downloading the app and entering the required data and information, you can switch your account to a business account. This option is in the ‘Manage My Account’ menu. Post an attractive photo, write a short bio about your business, and include links to your online store website and/or other platforms.
Optimize Product Catalog
In order to attract consumers, KH Pals must also optimize the products displayed as catalogs in the storefront. Make sure the images included in the catalog are of good quality and attractive to look at. Limit the product title to the predetermined limit of 34 characters and don’t forget to include detailed product information.
Create Trending Promotional Content
When selling, promotion is the most important thing so that products sell quickly, including when selling on TikTok. KH friends can create interesting promotional content and in accordance with the development of trends, so that TikTok users are interested in buying the promoted products. Trends on TikTok itself can usually be in the form of content concepts, hashtags, and music used. From these trends, Sobat KH can create promotional videos about the products offered, tutorials, reviews, and inspirational stories of your business.
Conduct Live Events
Apart from the TikTok Shop catalog and content, KH pals can also do live promotions by utilizing the TikTok Live feature. Provide some attractive offers such as discounts that are only available during live events. Not only that, you can also use this moment to conduct a question and answer session with the audience by emphasizing the advantages of the products offered persuasively. That way, you don’t need to pay for promotion and advertising costs.
Use TikTok Ads Feature
The next tip that KH pals can do when selling on TikTok is to utilize the TikTok Ads advertising feature. This feature can help you reach a wider audience and in accordance with the intended target market. TikTok Ads provides several types of ads that you can use such as InFeed Ads, Promotes Hashtag Challenge, Branded Filters, and Brand Takeover. Here is the explanation:
- InFeed Ads: A type of ad that will appear in the user’s feed. This type of ad is most widely used by businesses.
- Promotes Hashtag Challenge: A type of ad that invites users to use a certain hashtag.
- Branded Filter: This type of ad is a special effect or filter that contains product information.
- Brand Takeover: Exclusive ads in the form of images, gifs, and videos that will appear once a day when opening the app. This type of ad is usually used by big brands.
Collaboration with Influencers on TikTok
The last surefire tip to make your business sell well and flood orders is to work with influencers on TikTok. Through cooperation, you can ask them to promote your product or business to their followers. This method can open up opportunities to attract many consumers, because influencers usually have the ability to invite or “influence” their followers to buy the products they recommend.
Advantages of Selling on TikTok
For online business people and also beginners in business, the emergence of features on TikTok such as TikTok Shop, TikTok Live, to TikTok Ads is certainly good news. These features have advantages over similar applications or even marketplaces. The following are some of the advantages of selling on TikTok:
Social Media Apps for Shopping
Usually when we open social media and find a product we like, we will exit the social media application and be directed to an e-commerce website. But after this platform appears, we no longer need to bother scrolling the marketplace because TikTok makes it one platform. Besides playing social media, KH pals as business owners can also sell online anytime and anywhere.
Large Active User Base
According to statista.com, users of this short video-based social media application now have around 110 million active users in Indonesia! Most of them are millennials and Gen Z who at least open the TikTok application eight times a day. No wonder this platform has a great opportunity for KH pals as business people to find consumers who are the target market of the products or services you sell.
Expanding Business Market
For KH friends who are already experienced in selling online, this platform can also be a new way to expand your business. With so many TikTok users, the steps to further expand the market are wide open. This can certainly increase your business sales turnover.
Legal Documents for Selling on TikTok
After knowing the advantages and a series of tips above, the most important thing that KH pals should pay attention to in selling on TikTok is taking care of legal documents. Yep, this legality document is a must-have for business people, including those who do business online. Where since 2019, the government has issued PP No. 80 of 2019 which requires online business people to have a business license. What are the legal documents needed by KH friends when they want to do business online, including in the marketplace?
Business Identification Number (NIB)
NIB is a business identity that can make it easier for KH friends to obtain business licenses. To get it, KH friends can register online at the Online Single Submission (OSS) by filling in the NIK and other data needed.
Micro Small Business License (IUMK)
IUMK is a business license for micro and small businesses. By having an IUMK, KH friends can get access to empowerment that can help you grow your business. Micro businesses are those with a maximum annual turnover of Rp300 million, and small businesses have a maximum annual turnover of Rp2.5 billion.
NPWP of Business Entity
Another legal document that needs to be owned when you want to sell on TikTok is the Business Entity NPWP. NPWP is needed to take care of taxpayers starting from calculating, paying, and reporting taxes. In addition to taxation, NPWP is also needed to take care of other business licensing documents.
Trademark Registration to DGKI
The brand can be an identity for the product or business entity that KH friend has, so that consumers can easily find it in the TikTok application. In addition, the existence of a brand will also increase consumer confidence in the products you sell, compared to products without a brand.
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By having the four documents above, KH friends can gain wider access to various opportunities to develop business and expand networks, while increasing consumer confidence.
KH Contact
How, it turns out to be quite easy right, tips that KH friends can do to sell on TikTok? Moreover, now KH friends also understand the advantages and what legal documents are needed so that the online business runs more smoothly. Well, for KH friends who are currently interested in expanding their business by selling on TikTok and need the four legality documents above, you can leave all the arrangements to Kontrak Hukum. With KH, you don’t need to bother taking care of business legality documents such as NIB, IUMK, NPWP, to brand registration because we provide all these services that you can access through this page.
If you have any further questions, please contact us at Ask KH and Direct Message (DM) to Instagram @kontrakhukum. With KH, #semuajadiberes!
