Apart from being a field of reward, the month of Ramadan also holds the potential for businesses to get multiple profits. This all depends on the business marketing strategy in the month of Ramadan that KH Friend applies. Well, so that your business is flooded with orders and brings promising profits, even increasing dramatically, in this article we will provide some effective marketing strategies for businesses in the month of Ramadan. Listen to the end, yes!
Business Challenges in Ramadan
Before discussing more about marketing strategies, it is important to first understand what are the challenges that usually arise for Ramadan businesses. Yes, there are certainly differences between the month of Ramadan 2023 and previous years. Starting from the transition from the pandemic, different lifestyles, preferences, and needs are already different. In general, the challenges of business in the month of Ramadan are as follows:
Business Types Tend to Be Homogeneous
The first challenge of building a business during Ramadan is the homogeneity of the business. Usually, during Ramadan, many impromptu businesses emerge, ranging from iftar culinary, Muslim clothes, and pastries. The number of homogeneous business types is a challenge for product differentiation.
High Competition
Businesses in the month of Ramadan tend to be homogeneous, making competition even higher. It can even be the case that fellow sellers with the same merchandise sell next to each other. As a result, this is a challenge that needs to be addressed properly.
Short Selling Time
The next challenge for businesses during Ramadan is the relatively short selling time. Especially, if the special Ramadan products are only valid for one month. In addition, if you sell food, KH Buddy can only sell it in the afternoon before breaking the fast. This short selling time is certainly a challenge in starting a business in the month of Ramadan.
What is the Marketing Strategy for Ramadan Business?
Now, KH friends already know what challenges usually occur in businesses in the month of Ramadan. Next, you can prepare a marketing strategy to face these challenges and make your business promising in terms of prospects and profits. Even though your business in Ramadan is small and does not require large capital, you still need to prepare a marketing strategy. You don’t have to do business with new products, if your strategy is right, selling compote and fried foods alone can bring profits. Because, it can be said that business in this month of Ramadan has various interesting challenges, one of which is that most businesses have the same merchandise. In fact, the existence of one business with its competitors is often next to each other. So, what is an effective marketing strategy for businesses in this month of Ramadan? Here are some things that KH pals must do:
Provide Special Products and Bundles in Ramadan
The first strategy that KH can do is to make special products, such as limited edition or special edition specifically in the month of Ramadan. That way, a product will get more attraction value. In addition, you can also provide bundling packages. According to Investopedia, bundling packages give consumers the opportunity to buy several items together at a lower price.
Packaging Redesign with Ramadan Nuance
In addition to creating new products, KH Buddy can also redesign the packaging of existing products with a design that strongly illustrates the nuances of Ramadan. This packaging can be designed with colors or illustrations of Ramadan, or can also be added with the words “Congratulations on Fasting”. This new packaging can also be promoted when the moment of Eid arrives.
Offer Special Ramadan Promos
Who wouldn’t be tempted by a promo? In fact, based on the results of the Katadata survey, offering discounts or promos in e-commerce is one of the main attractions of consumers in shopping. This is shown in the large percentage of consumers who make promos or discounts as their main consideration in shopping online, which is 90.9 percent of consumers. Therefore, try adding various attractive promos for your business products. Offering products with special Ramadan promos can be done in various ways. For example, offering a buy 3 get 1 free promo, or offering special prizes for every product purchase. Well, if this is the case, consumers will definitely be tempted!
Promote through Social Media and E-Commerce
Nowadays, people search and get information through social media. Social media plays a big role in supporting business marketing activities, including during the month of Ramadan. Therefore, KH pals can intensify marketing in the month of Ramadan massively through social media such as TikTok, Instagram, Facebook, and Whatsapp. In addition, you can also strengthen your business presence on various e-commerce platforms. That way, you can reach consumers widely, and provide information and education about your products, promos and discounts that are being run, and others.
Extend Service Hours
The next marketing strategy in the month of Ramadan is to extend business service hours. As is known, activities during the month of Ramadan are certainly different from other months. During Ramadan, one of the favorite times for consumers to shop, especially online, is at night. This is because, during the day, most people will use the time to work, worship, and rest. With different consumer activities, your business strategy must also adjust. One of them is to extend service hours until close to midnight. So, you won’t miss a single customer!
Partnering with Influencers to Increase Awareness
Quoted from the Foodizz website, 35 percent of consumers mentioned that influencers can influence their purchasing decisions. This is because audiences on social media have a tendency to have a figure that they follow intensely, including the figure’s lifestyle and consumption choices that they end up following as well. Well, this can be utilized to engage influencers that can be tailored to your target market. Invite influencers to promote your products through their social media or by embedding their photos in your product packaging.
Collaborate with Other Businesses
To intensify your business marketing strategy in the month of Ramadan, you can also collaborate with other business brands. In this case, it does not mean that you support your competitor’s business and ignore your own business. On the contrary, this method will actually help increase sales in the month of Ramadan as long as the form of cooperation is carried out appropriately. In addition, the value of your product will also increase. For example, if you are the owner of a pastry parcel business, you can collaborate with the owner of a contemporary drink business to complement your parcel. This is an effective way to attract new customers, namely those who are followers or consumers of your brand partner. How about the marketing strategy that KH Buddy has done during this month of Ramadan? Has it succeeded in increasing sales? If not, there is nothing wrong with trying the seven tips above. Don’t forget to always fulfill the legality documents properly to keep the business running. The business legality documents in question such as trademark registration to the DJKI. By having a trademark, your Ramadhan business will have its own identity and be increasingly recognized by a wider range of consumers through social media or e-commerce.
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In addition, complete other business legality documents such as NIB and business license. Moreover, if you are working with influencers or other businesses, don’t miss to make a cooperation agreement contract. Good luck!
KH Contact
KH pals have a business in the month of Ramadan but are still confused because sales have not increased? Not to mention having to think about marketing strategies and legalities? No need to worry, just leave it to Kontrak Hukum! KH buddy can do free consultation about business and legal documents such as brand registration, business license, and cooperation agreement contract For more information, please visit KH Services – Starting a Business page. If you have further questions about other business needs, you can also contact us at Tanya KH, or send a Direct Message (DM) to Kontrak Hukum’s Instagram social media account @kontrakhukum.
