KH Friend, did you know that by registering a Micro, Small and Medium Enterprises (MSME) brand you can bring a million benefits. The brand is very important as the identity of a product of goods or services owned by MSME actors. For this reason, immediately emphasize the existence of your UMKM brand by registering it with the state. No less important, brand registration with the Directorate General (DG) of Intellectual Property (DJKI) is a form of brand protection for business actors, including MSMEs. Once you have one of the forms of Intellectual Property Rights (IPR) protection, business owners can use trademarks/businesses exclusively.
Benefits of Registering a Trademark
The brand can be in the form of a graphic display, either in the form of an image, logo, name, word, letter, number, arrangement of colors in two-dimensional or three-dimensional form, sound, hologram, or a combination of two or more of these elements.To convince Friend KH of the importance of registering an MSME brand, let’s look at the other benefits that you can feel, namely:
- Can increase competitiveness in the business world.
- Able to be the strength of the product to be more easily accepted by the public.
- One of the marketing strategies in building product image and reputation.
- Brand rights can be licensed, thus becoming a direct source of income in the form of royalties.
- It can be one of the most valuable business assets.
- Prevent parties from using and/or marketing products that are identical or similar to the UMKM Sobat KH brand.
- Receive legal protection for a period of 10 years from the date of receipt, and can be extended for the same period.
- Registering brands also contributes to market transparency, which benefits consumers as well as businesses.
- Bringing economic benefits in the future.
- Guarantee the origin of goods or services.
In achieving the various benefits of registering an MSME brand, you don’t have to worry about spending a lot of money. The registration fee for MSMEs set by the Directorate General of IPR of the Ministry of Law and Human Rights is IDR 500,000 – IDR 600,000 per class. This means that before registering a brand you must determine the class of goods and services according to the classification, then conduct a brand search to find out its availability. As for the renewal rate within a period of 6 months before or until the expiration of trademark protection, for MSMEs is Rp1,000,000 if done online. Meanwhile, if done manually or offline, it is Rp1,200,000.
KH Contact
That is the discussion about the importance of registering your UMKM brand to get a variety of positive benefits for business, registration requirements, to the procedures for registering UMKM brands which are now easier. For KH Pals who still have questions or do not want to bother in registering your MSME brand, you can immediately contact Kontrak Hukum. We provide services for checking and registering trademarks, copyrights, and also industrial designs. KH pals can directly see on this page https://kontrakhukum.com/kekayaan-intelektual. You can visit the official page of Kontrak Hukum at https://kontrakhukum.com/semua-layanan/ to see KH’s other excellent services according to your business needs. And you can also contact us via the following link Ask KH, or send a Direct Message (DM) to our Instagram social media account @kontrakhukum.
