Online shopping has become increasingly popular, especially since the post-pandemic era. This shift in shopping behavior is influenced by the development of e-commerce and the closure of physical stores during the pandemic. Based on Statista Market Insights data, the number of e-commerce users in Indonesia reached 178.94 million people in 2022. This figure is projected to continue to increase until it reaches 196.47 million users by the end of 2023. Of the many e-commerce in Indonesia, Tokopedia is still the number one shopping platform in Indonesia. Where Populix Head of Research Indah Tanip said, Tokopedia occupies the top of mind position as e-commerce which is the first choice of the public in buying electronic, household and health products with a portion of 44 percent. Followed by Shopee (40 percent) and Lazada (11 percent). Another interesting thing is that this e-commerce platform can provide Official Store labels to sellers who meet the requirements. This status certainly affects sales. So, are you a business owner who wants to expand your business to the e-commerce platform, especially Tokopedia? And want to know the requirements and how to register to be an Official Store on Tokopedia? Read until the end, yes!
What is a Tokopedia Official Store?
Before setting up your store, it’s a good idea to get a glimpse of the Tokopedia Official Store. This is a basic insight so that you can make the most of this service. Official Store is a seller service on Tokopedia that can use exclusive features and services to increase sales. It is said to be exclusive because not all sellers can get Official Store status. Only selected sellers can register to become one. Sellers with Official Store status are easily recognized by the purple tag under the product name and next to the store name. This tag symbolizes that a store has the best credibility and service quality in the whole of Tokopedia.
What are the Benefits of Becoming a Tokopedia Official Store?
The Official Store service aims to help sellers grow their business better. With this status, it can also increase the trust of customers and potential customers. In addition, here are some other benefits when becoming an Official Store on Tokopedia:
Free Shipping Activation
By becoming an Official Store, sellers can provide benefits to customers by providing free shipping services through Tokopedia’s free shipping program.
Special Discounts
Sellers can give special discounts to customers, similar to the Pro Merchant program on Tokopedia.
Tokopedia Priority
As an Official Store, the store will be a priority for Tokopedia Care customer service. Sellers will also get support from Relationship Managers and access to the latest features brought to you by Tokopedia.
Promotion and Marketing Support
Tokopedia will provide support in terms of promotion and marketing, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Google Display Network (GDN) optimization.
Flash Sale Shop
Sellers can easily create flash sales for their stores, offering special deals to customers within a limited period of time.
Broadcast Chat
Sellers can send broadcast messages to up to 1,500 people at once, making it easier to communicate with potential customers.
Requirements to Become a Tokopedia Official Store
In order to get the above benefits and advantages as a Tokopedia Official Store, steps are needed to ensure that your store can be trusted by customers. One of them is to complete the requirements needed to become an Official Store. The requirements themselves are divided into three types of Official Store, namely brand owners, authorized resellers, and Tokopedia best sellers. Here is the explanation:
Brand Owner
If you are an authorized brand owner and holder of both national and global trademark rights authorized in Indonesia. Here are some specific terms and conditions that must be met:
Document Requirements
- ID CARD
- Individual TIN
- SIUP / Operational License
- IPR on brands or products sold
- BPOM/SNI/MoH license for products that require such license
- NIB/TDP/SKDP
If you want to register as a company, you need to complete additional documents such as the company’s deed of establishment, company NPWP, and power of attorney if represented.
Products Sold
Here are the product standards to follow:
- Product must be genuine (original)
- Product categories should be focused (no more than two main categories)
Authorized Reseller
If you are a business owner who has an official license and permission from the brand owner to sell goods, here are some requirements that must be met:
Document Requirements
- ID CARD
- Individual TIN
- SIUP / Operational License
- Distribution License / letter of appointment from the brand owner for retail
- BPOM/SNI/MoH license for products that require such license
- NIB/TDP/SKDP
If you want to register as a company, you need to complete additional documents such as the company’s deed of establishment, company NPWP, and power of attorney if represented.
Products Sold
Here are the product standards to follow:
- Product must be genuine (original)
- Product categories should be focused (no more than two main categories)
- Minimum number of active SKUs is ten
- Number of SKUs with pre-orders <50 percent of active SKUs
Tokopedia Best Seller
Tokopedia sellers who have Power Merchant or Power Merchant PRO status with permission to sell products legally. The following terms and conditions must be considered:
Document Requirements
- ID CARD
- Individual TIN
- SIUP / Operational License
- Distribution License / letter of appointment from the brand owner for retail
- BPOM/SNI/MoH license for products that require such license
- NIB/TDP/SKDP
If you want to register as a company, you need to complete additional documents such as the company’s deed of establishment, company NPWP, and power of attorney if represented.
Products Sold
Here are the product standards to follow:
- Product must be genuine (original)
- Product categories should be focused (no more than two main categories)
- Minimum number of active SKUs is ten
- Number of SKUs with pre-orders <50 percent of active SKUs
- Average minimum product review score of 4
- Product drawings conform to recommended standards
Store Performance Requirements
- Seller has Power Merchant or Power Merchant PRO status
- Store performance score of at least 70
- Order cancellation rate of less than five percent in a month
- Store has been actively selling for a minimum of six months
- Average monthly sales reached Rp20 million and 30 orders were completed over the past three months.
Then, how do you register to become a Tokopedia Official Store?
After fulfilling the provisions and preparing the required documents above, business actors can register their stores on the www.tokopedia.com/myshop page . Then Tokopedia will carry out the registration review process in the following four stages:
- Verification of administrative data
- Store performance evaluation
- Follow-up on submissions
- Final review of legality documents
This process takes about 20 working days. Tokopedia’s internal team will conduct an inspection in the first 10 working days and continue with the process of signing the contract, security deposit, and uploading store decorations in the next 10 working days. Yes, registering as an Official Store means that business actors must pay service fees and deposit fees. The service fee is a commission with a percentage between 2 percent – 12 percent, depending on the product category. Meanwhile, the deposit fee that must be paid is Rp1 million.
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After passing the verification process, the Official Store status will be automatically activated and businesses can immediately utilize various exclusive features that will help improve store performance.
KH Contact
Well, if KH Friend is interested in developing a business in e-commerce, especially Tokopedia, there is nothing wrong with trying to register as an Official Store. But don’t forget to fulfill the document requirements and conditions, yes! To make it easier, you can consult with Kontrak Hukum. As a digital legal platform, we have been trusted by thousands of companies and MSMEs in Indonesia to fulfill their business needs. We can help you to take care of legality documents such as company establishment deeds, NIB, NPWP, and other business licenses easily and safely. Let’s fulfill legality and enjoy the benefits of being a Tokopedia Official Store by visiting the KH Services – Starting a Business page. If you have questions about other business needs, please contact us at Ask KH or send a direct message (DM) to Instagram @Kontrakhukum.
