The development of technology, especially in the digital world to date, has made human work easier, one of which is in terms of doing business. Many people who used to do business through social media are now starting to switch to selling in the marketplace. Moreover, selling in the marketplace is now considered safer and more practical. Well, is KH friend also one of the business people who started expanding selling in the marketplace? If so, of course KH friend needs to understand that selling in the marketplace requires good management. Especially if you use several marketplaces at once and operate your own online store. This is due to the high competition with thousands of online shop merchants, thus encouraging sellers to always be innovative. In fact, KH pals may need to use a different online business model so that product sales in the marketplace can sell well. Well, what are the things that can be done so that sales in the marketplace can be maximized? Let’s look at the following tips so that KH pals’ selling products sell well in the marketplace!
Choose a reputable and trusted marketplace
The first tip that KH friends can do when they want to sell in the marketplace is of course choosing a trusted marketplace. Try to choose a marketplace that is well known to many people, often seen advertisements in electronic media and online media. If it is known to many people, consumers will find it easier to decide to buy in the marketplace. This is because the marketplace already has many previous customers. That way the online store that KH friend created in the marketplace will also be more easily found by consumers. From the buyer’s side, of course, they also feel safer buying in the marketplace.
Create an Online Store on Multiple Marketplaces
There may be more than one well-known and trusted marketplace. This can be utilized to create your online store on each of these marketplaces. So, KH pals do not only focus on one marketplace and can capture more consumers and profits. For example, one marketplace is estimated to be able to provide 10% profit. So if you create an online store in four marketplaces, it means you can get up to 40% profit. But don’t forget, to monitor all online stores in each marketplace.
Optimize Selling Content on Marketplace
Content is an important part of selling your products in the marketplace. Of course, interesting content can make consumers more tempted to buy selling products. Therefore, in creating selling content in the marketplace, KH friends can pay attention to the following points:
- Putting up real and attractive product photos
- Include alternative images for each item variation from different viewpoints
- Optimize the title
- Create short but clear descriptions and include accurate product specifications
Also, make sure that the information included in your selling products is up-to-date, including price settings and product delivery duration.
Set the Right Price and Promo Regularly
As we know, marketplaces will display many similar products or in the same category when consumers search for a product. Now generally, price can be a major consideration in deciding on a purchase. What KH can do as a seller is to ensure the right product price. Try to sell at promo prices, not sloping prices. Because even though the sloping price is much cheaper than competitors, it does not guarantee that consumers will buy it because they may doubt the quality of the product being sold. Another tip to attract consumers is to provide regular promos, such as cashback, free shipping, discounts, and others. You can also create monthly promo programs such as, 7.7, 8.8, and so on.
Provide Various Delivery Service Options
The choice of delivery service can also determine sales in the marketplace, you know! By offering many options, consumers can more freely determine when they can receive products according to their needs. Delivery prices can also vary. For example, delivery to region A may be cheaper using one delivery service, while delivery to region B is cheaper with another delivery service. By providing a variety of delivery services, consumers will have more flexibility when shopping.
Use Marketplace Features
Usually, each marketplace has certain features that can help you promote your store and increase sales, one of which is the Ads feature. With the Ads feature, KH friends can easily promote products directly. KH pals can first check the characteristics of advertisements from each marketplace such as based on keywords, ad location, and others. Because usually each marketplace has its own provisions. In addition, the marketplace also has a premium seller feature. As in Tokopedia, it is called Power Merchant, in Shopee it is called Star Seller, while in Bukalapak it is called Super Seller. But usually, there are a number of terms, conditions, and service fees that must be met for premium sellers.
Serve the Customer Well
The last tip that is no less important for your selling products to sell well in the marketplace is to provide the best service for consumers. Try to reply to messages and answer consumer questions quickly, friendly, and polite. Moreover, some marketplaces also have a percentage and time of chat reply. The higher the percentage, the better the image of your online store. If you take a long time to reply or even don’t reply at all, potential customers can switch to a competitor’s shop. Good service will also affect ratings and reviews from consumers. The higher and more positive the review of your online store, the greater the opportunity for your stall to be glimpsed by many consumers.
Legalities needed for online business
Well, those are 7 surefire tips that KH friends can do so that product sales in the marketplace can sell well! It cannot be denied that managing an online store in the marketplace is difficult. To optimize just one store, there are many things to do. Especially if you sell and open online stores in several marketplaces, KH pals need to update stock regularly and monitor shipments. Then, the thing that is no less important in selling in the marketplace is taking care of legality documents. Yep, this legality document is a must-have for business people, including those who do business online. Where since 2019, the government has issued PP No. 80 of 2019 which requires online business people to have a business license. What are the legal documents needed by KH friends when they want to do business online, including in the marketplace?
- Business Identification Number (NIB)
NIB is a business identity that can make it easier for KH friends to obtain business licenses. To get it, KH friends can register online at the Online Single Submission (OSS) by filling in the NIK and other data needed.
- Micro Small Business License (IUMK)
IUMK is a business license for micro and small businesses. By having an IUMK, KH friends can get access to empowerment that can help you grow your business. Micro businesses are those with a maximum annual turnover of Rp300 million, and small businesses with a maximum annual turnover of Rp2.5 billion. KH pals can also get IUMK through OSS by completing several required documents such as a cover letter from RT or RW, KTP, KK, passport photo, and IUMK form.
- NPWP of Business Entity
Another legal document that needs to be owned when you want to sell on the marketplace is the Business Entity NPWP. NPWP is needed to take care of taxpayers starting from calculating, paying, and reporting taxes. Apart from taxation, NPWP is also needed to take care of other business licensing documents. The Business Entity NPWP itself is divided into three, namely for Profit-Oriented Business Entities, non-profit orientations, and Cooperative Operation Business Entities. KH friends can take care of the Business Entity NPWP online through the Director General of Taxes website or directly come to the Tax Service Office (KPP).
- Trademark Registration to DGKI
Brands can be an identity for products or business entities that KH friends have, so that consumers can easily find them in the marketplace. In addition, the existence of a brand will also increase consumer confidence in the products you sell, compared to products without a brand. To register a product brand, KH pals can do it online to the Directorate General of Intellectual Property (DJKI) of the Ministry of Law and Human Rights by preparing several requirements such as brand etiquette/label, applicant’s signature, and other personal or business entity data. By having the four documents above, KH friends can get wider access to various opportunities to develop business and expand networks, while increasing consumer confidence. How, it turns out to be quite easy isn’t it, tips that KH friends can do to sell in the marketplace? Moreover, now KH friends also understand what legal documents are needed to make business in the marketplace smoother.
KH Contact
Well, for KH friends who are currently interested in expanding their business by selling in the marketplace and need the four legal documents above, you can leave all the arrangements to Kontrak Hukum. Kontrak Hukum is the first digital platform that provides reliable, easy, and affordable legal services. With KH, you don’t need to worry about taking care of legality because we provide brand registration services that you can enjoy only at a cost starting from IDR 3 million. For complete information, immediately visit the page https://kontrakhukum.com/kekayaan-intelektual Not only that, Kontrak Hukum also provides OSS services that can help KH friends to get NIB through access to the page https://kontrakhukum.com/perizinan-dan-perpajakan/ Or KH friends need NPWP? Don’t worry, because we also provide NPWP making services that can make it easier for KH friends to take care of taxation. To do this, KH friends just visit the page https://kontrakhukum.com/perizinan-dan-perpajakan/. Very complete, right? What are you waiting for, immediately take care of your business legality with Kontrak Hukum!
