The culinary business will always grow from time to time. Businessmen in this field are competing to provide something different by looking at market interest and business prospects. One of the culinary offerings that is now in demand by the market is rice bowl.
Rice bowl is a term for a menu of processed rice and side dishes served in a bowl. In the midst of a busy society with all its activities, rice bowl comes as a practical food that is filling and very easy to eat anytime and anywhere.
No need to bother with large plates or food boxes, rice bowls are simply packed with paper cups or small boxes that are super simple. Besides being practical, this menu is also interesting! You can find rice bowls with various side dishes, ranging from traditional to western menus.
Not surprisingly, although the rice bowl trend has actually started since 2021, until now this one food dish still has quite high demand. So the rice bowl business now seems to be a trend that has mushroomed into home businesses as well.
Yes, you still have the opportunity to create a home-based rice bowl business. Apart from being a menu of choice for consumers, rice bowls can also be one of the wetlands for business people because the profits can reach tens of millions of rupiah per month. Very interesting, right?
Fazhri Rahmansyah has proven the promising opportunity of this home-based rice bowl business himself. Seeing that many people depend on online services during the Covid-19 pandemic, Fazhri took advantage of this situation by opening an online home rice bowl business under the name Beef Troopers.
Her home-based rice bowl business serves warm rice with a side of mouth-watering premium wagyu meat. Apart from using premium ingredients, the interesting thing that his business offers is a wide selection of authentic sauces.
Initially, he opened a preorder system and continued to register his business on online food delivery platforms. Thanks to her efforts and hard work, in early 2021, she managed to open her first offline outlet.
Up until now, Fazhri’s home-based rice bowl business has had a tantalizing array of interesting menus, such as gyudon yakiniku, wagyu mentai, and wagyu sambal matah. Not only that, he has also successfully opened his second offline outlet.
To compete amidst the proliferation of rice bowl businesses, Fazhri continues to promote in the digital realm by targeting social media as the main promotion of his products. He is exploring interactive marketing to get closer to his customers.
He added that the selection of the right outlet location and the incessant promotion on social media. These strategies certainly increase the attractiveness of his business in the eyes of consumers. Therefore, his home-based rice bowl business tries to combine these two strengths in order to compete amidst the onslaught of similar types of businesses.
Now seeing Fazhri’s success, if you are also interested in running this home rice bowl business, of course you have to consider several things, starting from what food menu you will offer to thinking about how to make your business sell.
Therefore, in this article, we will share menu ideas and tips for starting a home-based rice bowl business. Check out the article until the end!
Home Rice Bowl Business Menu Ideas
For those of you who have set your heart on creating a home-based rice bowl business, the first thing you need to do is determine the business menu. Rice can be paired with any side dish, the choices are endless. However, you need to limit what menu you will offer.
Try to determine what specific menu you will highlight. This needs to be done so that the menu has a differentiating factor from other rice bowl businesses. Remember, there are many competitors in the rice bowl business, especially considering this dish is trending.
However, if you’re still confused about what menu to serve in your home-based rice bowl business, here are some ideas. Who knows, some of them could be your inspiration.
Chicken Rice Bowl
You can focus on one main ingredient, which is chicken. It’s easily available and tends to be the mainstay of many people’s menus.
You can customize the chicken menu with various spices and herbs. You can also add special sauces, such as sweet and sour sauce, barbeque, black pepper, and so on.
Meat Rice Bowl
Beef is also a favorite of many people, although it is more expensive than chicken. But this doesn’t stop you from making beef-based menu creations.
Just like chicken, you can make a variety of spices and sauces that are poured over the meat and rice bowl. Not only meat, there are other parts of the cow that you can use too, such as the ribs.
Regional Food Specialty Rice Bowl
Many say that rice bowls are inspired by the Japanese food culture of donburi. However, when we adopt it in Indonesia, we can certainly add regional food flavors to the rice bowl.
You can focus on one regional food and make it the menu for your home-based rice bowl business. You can also create a menu from the most famous regional food recipes.
Rice Bowl Flavors of Other Countries
Want to go a step further than regional food recipes? You can make a menu in the style of another country.
For example, Japanese-style rice bowls, you can make donburi gyudon, katsudon, oyakodon, and so on. You can also make Korean-style rice bowls or Chinese food for example.
Tips for Starting a Home-based Rice Bowl Business
After determining what menu you will offer, now you just need to think about how to start this home rice bowl business to sell.
Reflecting on Fazhri’s success in running his home-based rice bowl business, you must also think of a detailed strategy, both in terms of products and marketing and branding strategies for your business.
For more details, let’s look at 5 tips for starting a home-based rice bowl business below!
Create a Variety of Interesting Menu Variations
In the previous point, you have determined the concept or menu of the rice bowl that you will make. But keep in mind that everyone will certainly be different, including in choosing a food menu. So can you imagine, if the menu you make is only one? People will be bored with the menu you offer.
For this reason, it would be nice if you can create a varied menu so that consumers can choose according to their tastes and not become bored. Here, you need creativity to create a unique menu with the right taste for consumers.
But remember, the menu variations you create must be in accordance with your skills in cooking these dishes and in accordance with your capital capacity. Don’t let a good idea die because of inadequate menu execution that makes the food taste bad.
Defining Trademarks and Logos
In addition to determining the variety of menus to be sold, the most mandatory thing you have to think about is determining the trademark and logo of your home rice bowl business.
Trademarks and logos are crucial to the success of your business, so make sure that they are simple, unique and memorable. As much as possible, the brand and logo should also reflect your business, so that people can associate it with rice bowls.
Don’t forget to officially register it with the DJKI of the Ministry of Law and Human Rights. That way, you will have the right to prevent and prohibit anyone from using the same brand and logo that has been registered, so as to prevent theft or plagiarism from competitors.
Think of a Suitable Packaging Concept
Before tasting the food being sold, the first thing that is judged by consumers is the packaging. Thus, you must think about the concept of the packaging you will use both in terms of shape and size.
Keep in mind that the price of rice bowl packaging will vary per box, you can adjust it according to your budget. If possible, choose packaging that is waterproof so as not to damage the image and microwave safe for easy warming.
Determine Sales Location
Regarding the location, of course you will produce your rice bowls at home. However, the location referred to here is what food delivery platform you will use to sell your rice bowl merchandise.
You can collaborate with online transportation companies that provide food delivery services such as Gofood, Grabfood, and Shopee Food. This method is quite effective in increasing your sales.
Since food businesses are local, you should also survey whether rice bowls are in demand in the city where you live. This way, you can calculate the potential and risks of setting up a home-based rice bowl business.
Do Promotion
Another important tip for starting a home-based rice bowl business is promotion. As explained earlier, you can utilize social media to promote your business.
But for the initial stage, maybe you can do offline promotion through your neighbors, close relatives, and friends. You can also open a pre order system if you want to be safer, because this system can make you make products to order only.
In addition, you can also attract consumers with attractive promos. Who doesn’t like to buy products at a lower price? Besides attracting customers, you can also use promos as brand introduction material to reach new consumers.
Thus the explanation of ideas and tips for starting a home rice bowl business. Seeing the culinary trends that occur in society and the prospect of tantalizing profits, it doesn’t hurt if you consider a business idea.
Now, you already know what ideas and tips to start a home-based rice bowl business. How, are you interested in starting this business?
KH Contact
Well, for those of you who plan to open a home-based rice bowl business, don’t forget to carry out a series of tips as described above! Including by determining and registering your rice bowl business trademark and logo officially with the DJKI Kemenkumham.
Considering that in this digital era, brands and logos have become the hallmark of businesses to attract more consumers. If not officially registered, it is possible that your trademark and business logo are used improperly and are at risk of misuse, which will endanger your business.
To take care of logo trademark registration, you can leave it to Contract Law. We provide trademark checking and registration services that you can see on the page https://kontrakhukum.com/kekayaan-intelektual/
Well, if your home-based rice bowl business has grown, then there is no harm in considering establishing a PT business entity. That way, your business will be better protected while getting benefits and opportunities to further develop your business.
If not, your rice bowl business might be considered illegal because there is no clear license for the business. Of course you don’t want that to happen, right?
Similar to trademark registration, you can also leave the business of establishing a PT to Kontrak Hukum. We provide the fastest PT establishment service at affordable prices, including legal documents needed for business such as NPWP and NIB.
For more information about establishing a PT, you can visit the page https://kontrakhukum.com/pendirian-badan/ If you have questions about business and other legalities, please contact us via the following link Ask KH or via Direct Message (DM) to Instagram @kontrakhukum.
