In doing business, it is important to create a trademark. By definition, a brand itself means the name, symbol, characteristic, tagline, design, brand voice, and other identities related to a product or service. To create a trademark, it requires the process of creating a unique name and image, especially through advertising so that a product or service offered is chosen by its consumers. In other words, creating a trademark is arguably difficult. It must be done correctly and cannot be made from scratch. That way, the trademark owned can attract the attention of the public so that it then becomes their choice. So, what is an effective trademark for a business? What are the things that need to be considered in creating a trademark? Check out the reviews in the following article!
Things to Consider in Creating a Trademark
Creating an attractive trademark and having strong branding is an obligation for a business. This is because the brand has an influence on the image and reputation of the business. When the trademark is embedded in the minds of consumers, the product or service will be sought after by them, has more value, and can be more profitable. Well, for KH pals who want to open a new business, here are five things to consider in creating a trademark:
Trademark Related Research
The first thing to consider in creating a trademark is to do research, especially choosing a brand name that has not been used. So that later, the brand created does not have similarities with other businesses. In addition, the trademark is also free from patents that are usually applied. KH friends can check the trademark online through the official website of DJKI https://pdki-indonesia.dgip.go.id/.
Brands that are Easy to Hear and Say
In addition to being unique and concise, the trademark created must also be easy to hear by others. So that the brand will be easily remembered and digested so that it is not easily forgotten by consumers. In addition, it would be nice if the trademark is also easy to pronounce. Avoid using difficult names, as well as the writing and pronunciation.
Choose a Brand that Represents the Product or Service
As you know, a trademark is a business identity. The choice of brand name is an important part of branding that drives a business and the products or services offered. So in addition to being attractive, the chosen trademark should also have meaning and be able to represent your business products or services. That way, the trademark will also have a big influence on the target market in a business.
Choose a Logo Design with Character
Another thing to consider in creating a trademark is the logo. Besides determining the brand name for a business, KH Buddy also needs to create a logo that is characterized and attractive. In creating a logo, also pay attention to the selection of appropriate colors. The logo can also be made by providing an overview of the vision and mission owned by the business being run.
Register Trademark to DJKI
After having a brand and logo for your business, another important thing is to register the brand with the DJKI Kemenkumham. This is because trademarks are one part of Industrial Property Rights and are included in Intellectual Property. Well, this registration is one form of KH Friend who realizes the importance of trademarks and tries to protect what is their intellectual property.
What is the Importance of Trademarks for Businesses?
Trademarks are very important for business continuity because they reflect uniqueness and become a special attraction for consumers. Therefore, make sure you choose a trademark and logo that is attractive, selling, and easy to remember so that consumers can recognize your business products or services more easily. If you already have a trademark and logo, don’t forget to immediately register it with the DJKI Kemenkumham. That way, Sobat KH will have the right to prevent and prohibit anyone from using the same brand that has been registered, so as to prevent theft or plagiarism from competitors. Not only that, creating a trademark and registering it officially also provides several other benefits for businesses, including:
- As the identity of a product or business service
- Can increase competitiveness in the business world
- Able to be the strength of the product to be more easily accepted by the community
- Become one of the marketing strategies in building product image and reputation
- Brand rights can be licensed, thus becoming a direct source of income in the form of royalties
- Can be a valuable business asset
- Preventing parties from using and/or marketing products that are identical or similar to your mark.
- Receive legal protection for a period of 10 years from the date of receipt, and can be extended for the same period of time
- Contribute to market transparency, which benefits consumers as well as businesses
- Brings future economic benefits
- Increase consumer confidence in the quality of products sold
KH Contact
Well, for KH pals who currently want to open a new business, let’s immediately consider creating a trademark in accordance with the five tips above and don’t forget to immediately register it with the DJKI Kemenkumham! To register a trademark, KH pals can just leave it to Kontrak Hukum. Kontrak Hukum is the first digital platform that provides trusted, easy, and affordable legal services, including trademark registration.
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Immediately visit this page and KH pals will find the most complete services ranging from brand registration, brand analysis, to brand extension. If you still have questions about other business legality needs, KH Friends can also consult with you through the following link Ask KH and via Direct Message (DM) to Instagram @kontrakhukum.
