The rapid development of communication technology provides great opportunities for the emergence of startup companies in many countries, including Indonesia. In fact, in 2021 based on Startup Ranking data, Indonesia ranks fifth in terms of the number of startups in the world. Indonesia’s position is below the United States (US), India, Canada, and the UK. The number of startups in Indonesia currently reaches 2,100 and this number is expected to continue to grow. Although the number is now very large, it seems that many people are still not familiar with the concept of startups compared to corporations. Therefore, let’s see the following explanation for mutual knowledge, KH Friend
What is a startup?
Definition
startup
is a business that applies technological innovation to run its core business.
core business
and solve problems in society.
What is the legal basis of startups?
Regulations governing
startups
are
Government Regulation Number 71 of 2019
on the Implementation of Electronic Systems and Transactions. In article 1 paragraph 4 of Government Regulation Number 71 of 2019, business actors who use electronic systems to conduct business in Indonesia are classified as PSEs or Electronic System Operators. Then, Law Number 7 of 2014 concerning Trade and Presidential Regulation Number 74 of 2017 concerning the Roadmap for the Electronic-Based National Trade System.
What are the characteristics of a startup?
Company Age
A company can be said to be
startup
if it has not been in operation for more than three years. Therefore, not all companies are said to be startup. Some companies will only release digital apps when they are in their fifth year of operation or later. Of course, this cannot be said to be a new company.
Being in the developmental stage
Startup is a company that is still in the development stage. Development includes administration, equipment, infrastructure, or other aspects that do not yet indicate perfect completeness.
Mostly engaged in technology
Although not all, many
startups
engaged in the field of technology. This is because many problems in society can be solved with technological sophistication. Therefore, entrepreneurs see business opportunities in this field.
Innovation for consumers
A
startup
has the goal of acquiring as many consumers as possible. So
startup
always make innovations that can pamper consumers to continue using the company’s services.
How is a startup different from a corporate?
For differences
startup
with
corporate
is usually very pronounced in work patterns. Usually the working atmosphere in
startup
is more of a dynamic situation, which is relaxed but still serious.
Unggah-ungguh
does not always apply even though we still have to prioritize manners, of course. Most importantly, the work results can achieve the targeted goals according to KPIs. Creativity is needed to create various product innovations to make life easier for consumers/people.
To
career path, startup
provides an opportunity to further develop and get a high position as long as the performance is in line with what is expected. Not surprisingly, many young people, especially those who fall into the Millennial Generation category, are more interested in applying for jobs at
startups
rather than
corporate
.
The workplace is also flexible,
startups
that are not too big or just starting
running
usually rent a space in a
co-working space
. And, it can apply work to be done anywhere.
For
startup
Those that are already large and have large funding, usually have the courage and ability to have their own building. Then, the interior and exterior design is made as comfortable and attractive as possible to support the creativity of its employees. There are internet facilities, rest rooms, play rooms, and even work desks that are not rigid and can work in any comfortable corner. There is a canteen that provides a variety of food and drinks for free. The point is to support employee performance. Even for this concept, finally
corporate
are also starting to implement it. For funding,
startup founder
relatively only spend funds when starting a business in the hope that an investor will come to provide fresh funds, if trusted by the investor,
startup
can receive millions to billions of dollars in funding. It’s different with
corporate
or conventional companies whose funding comes from one or more owners of the company, where funding can also come from profits that are turned back.
Furthermore, in terms of organizational structure, the company’s operations
startup
tends to be determined entirely by the founder or company management. Meanwhile, investors do not interfere much in the startup business. Investors are usually only involved in strategic decisions. In corporateThe running of a company is heavily influenced by the will of its owners, either directly or indirectly. There are even many companies where the financier or owner is included in the management of the company, something that is almost impossible to find in companies.
startup
.
Meanwhile, business legality matters are not much different, such as Business Establishment Deed, Business Entity NPWP, Business Identification Number (NIB), and Trademark Rights list. However, considering
startup
to focus more on innovations, it is very important to register a patent.
DLA Startup from KH
For KH friends who are currently starting a company
startup
and need help in taking care of all related business legalities, but are confused about where to start, please contact Kontrak Hukum to subscribe to DLA (Digital Legal Assistant).
DLA is a subscription package from Kontrak Hukum to get all business legality services and related business consultations. With DLA, Sobat KH can be more cost-effective in taking care of all business legality needs and of course save more time because everything is handled by our CSO and professional legal team, and all taken care of via
Online
. During May 2022 there will be promo prices for 30 companies
startups
who signed up for a DLA subscription. Immediately contact the Legal Contract at the following link Ask KH and get more information. KH friends can also access https://kontrakhukum.com/semua-layanan/ .
