Kaesang Pangarep is included as one of the figures in Fortune Indonesia’s 40 Under 40 list. The 28-year-old man was named to the list thanks to Kaesang’s successful businesses. For information, Fortune’s 40 Under 40 is a list of the 40 most influential figures in Indonesia from various sectors, with an age that has not yet reached 40 years as of December 31, 2022. Fortune Indonesia said Kaesang inherited business talent from his father, President Joko Widodo.
What are Kaesang’s Businesses?
Here’s a list of Kaesang’s businesses that made him enter Fortune Indonesia’s 40 Under 40 list:
Ternakopi
Kaesang’s business is in the culinary field, precisely coffee drinks. He runs this business with his brother, Gibran Rakabuming.
My bowl
Another culinary business owned by Kaesang is Mangkokku, which already has 56 outlets in 16 cities in Indonesia.
Sang Pisang
This one business is Kaesang’s biggest business, which has spread across 25 cities with 73 outlets and 1,500 employees.
Madhang
This one business is an application aimed at buying and selling food. Especially to help housewives to be financially independent.
Yes Mas
Still from the culinary field, this business presents food and soft drink products such as Chips and Ngedrink.
Hompimpa Gamers
Hompimpa Gamers is an entertainment business that sells various board games under the Hompimpa Games brand. This brand carries a message of tolerance by emphasizing the culture of the archipelago.
The Javas
In addition, Kaesang also has a clothing business called Sang Javas. This brand is characterized by the image of a tadpole in its shirt design. Tadpole comes from the word cebong as a term for Jokowi’s supporters during the presidential election.
People’s Shares
This is an investment app from Kaesang’s collaboration with Kevin Hendrawan and PT Samuel Sekuritas Indonesia that debuted in 2022.
Shareholders of PT Panca Mitra Multiperdana
In addition to owning several businesses in the culinary, technology, and fashion fields, Kaesang also acquired an 8 percent stake in a shrimp-based frozen food management company, PT Panca Mitra Multi Perdana.
Persis Solo Shareholders
Kaesang also owns 40 percent of the shares of Persis Solo football club, as well as being a director there.
What is the secret behind Kaesang’s business success?
To be in the position that Kaesang Pangarep is in today is no easy feat. Since the beginning of the business, of course there have always been obstacles and challenges that confronted him. Nonetheless, Kaesang still stands firm and his business empire is getting wider until it has several business lines and is included in the list of 40 Under 40 Fortune Indonesia. Apparently, this is the secret behind Kaesang’s business success:
Dare to Start
Starting a business is not easy. But for Kaesan, the courage to start is the main thing that must be instilled by a businessman. Instead of being afraid of future business risks, a businessman must dare to take and face risks.
Good at Finding Capital
Despite coming from a well-off family background, Kaesang feels that all his hard work must come from his own efforts, including in terms of business capital. One of the ways Kaesang seeks capital is by becoming a YouTube content creator and endorsement.
Innovate in Business
As we know, Kaesang’s business is known for giving unique and creative names. This is because according to him, a business must have a characteristic that distinguishes it from other businesses in order to survive and have its own charm.
Fulfill Business Legality
Already have the determination and business strategy in place? Don’t forget to fulfill your business legality documents! One form of legality is by registering trademarks and business logos with the DJKI of the Ministry of Law and Human Rights. Without being officially registered, your trademark and business logo might be plagiarized or misused by competitors.
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Not only that, if the business has started to grow, there is nothing wrong with establishing a PT business entity. This is done so that your business is legally protected while getting benefits and opportunities to further develop your business.
KH Contact
That’s the review of Kaesang Pangarep’s line of businesses. For KH pals who also want to succeed in doing business, it never hurts to follow some of the tips above! Well, for KH Pals who want to start a business and still need some direction so that your business runs smoothly, you can consult first with our Joint Legal Contract, KH Pals can do a free consultation. You also don’t worry because all your data and information are guaranteed to be safe and protected. In addition, it is also a good idea to prepare some legality documents to protect your own business, ranging from trademark registration to the establishment of a PT business entity. The question is why are legality documents important? By having these documents, your business will be legally protected as well as getting benefits and opportunities to further develop your business. To fulfill them, you can leave it to Kontrak Hukum. We provide affordable and complete business legality services. The services we provide range from trademark registration, to the establishment of business entities and the necessary licenses such as NIB, OSS, and so on. For more information about services that suit your business needs, you can visit this page. If you have other questions about business and legality, please contact us at Ask KH or via Direct Message (DM) to Instagram @kontrakhukum.
