Currently the content creator industry is growing rapidly. Where according to the marketing platform provider, Famous Allstar or FAS, the market value of the content creator industry in Indonesia is estimated to reach IDR 4 trillion to IDR 7 trillion. This value is expected to continue to increase until 2027. In fact, the increase is estimated to reach five times. Related to this, many content creators use “stage names” as their identity in this industry. The stage name is usually used as the name of their social media account or channel, such as Youtube, TikTok, or Instagram. Now, what you need to know, when deciding on a stage name, content creators or people who want to become content creators should register the name as a brand. Why is that? Check out the following explanation.
Examples of Content Creators Who Have Registered Brands
Registering a content creator’s stage name as a brand is a good step to protect the identity and rights to the creative work produced. This allows the content creator to have exclusive rights to the use of the brand name in the context of business and marketing. Here are some content creators in Indonesia who registered their stage names as brands:
Raditya Dika
Raditya Dika or often called bang Radit is a stand-up comedian who is also an active content creator on Instagram and Youtube. But did you know, the name “Raditya Dika” is a pen name or stage name used by bang Radit. His real name is Raditya Dika Angkasa Putra. The name “Raditya Dika” has been registered as a brand by Radit. In fact, he registered in two classes of brands, namely classes 35 and 41. Not only his stage name, but the name of the Bang Radit Podcast (PORD) has also been registered as a brand.
MiawAug
Bang Reggie or known as MiawAug is one example of a content creator who uses a stage name in creating content. He has also registered “MiawAug” as a brand, which means that the name is legally his.
What’s the Importance?
Registering a content creator’s stage name as a brand has a lot of importance and benefits, especially in the scope of rights and identity protection in the digital and business world. In addition, here are some reasons why this is important and beneficial:
Legal Protection
Registering a stage name as a brand provides strong legal protection against unauthorized use or identity theft by other parties. That way, the content creator has exclusive rights to the use of the name in the digital and business world.
Increased Trust
A registered brand reflects the content creator’s professionalism and commitment to their content and works. This can increase the trust of followers and audiences.
Exclusive Rights
Content creators have exclusive rights to use their brand in various types of content, products, or services offered. This gives them more control over how the brand is used.
Economic Value
A widely recognized brand can have significant economic value. This can be a valuable asset if the content creator decides to sell or partner with the brand in the future.
Expansion and License
If content creators want to expand their business or release related products or content, having a registered brand can make it easier to license or cooperate with other parties.
So, what are the terms and procedures?
Yes, registering a content creator’s stage name as a brand is a strategic step to protect identity and rights in an increasingly competitive digital and business environment. However, please note that trademark protection is first to file, which means that whoever applies for trademark registration first, then he is entitled to the trademark. Trademarks are divided into trademarks that are usually attached to merchandise such as the Coca Cola brand, there are also service marks that are attached to the services offered by a person. For content creators themselves, they are included in the type of service mark because they offer services in the form of entertainment uploaded through social media. However, content creators can also choose more than one brand classification. So that the brand protection becomes even more ‘powerful’. To register a content creator’s stage name as a trademark, the applicant can submit it to the DJKI Kemenkumham by attaching the required documents such as:
- ID CARD
- Examples of proposed brands
- Power of attorney (if necessary)
- A statement of ownership rights explaining that the applicant has the right to apply for registration of service marks to be used in running and developing the business.
- List of services or services that are branded
Then, trademark registration can be done online by filling out the available forms. If the application is accepted, the DJKI will conduct a formality examination and issue an announcement of the application in the official trademark news. When the announcement date expires, the DGKI will conduct a substantive examination. If in the examination it is decided that the application can be registered, the DJKI will register the trademark and notify the registration of the trademark to the applicant or his attorney.
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The trademark certificate will be issued and handed over to the applicant or his attorney after registration. Finally, the DJKI will also announce the registration of the mark in the official trademark news.
KH Contact
That’s an explanation of how to become a content creator so that his stage name is not taken by others. Registering a stage name doesn’t need to be complicated or learn from scratch, really. You can contact Kontrak Hukum so that you can help you register a brand. Guaranteed to be easy and safe because of the brand analysis process first with a competent and officially registered IPR consultant, so it is guaranteed to be auto accepted by the DJKI! Come on, become a professional content creator by registering a stage name as a brand through the KH Services – Brand page. If you have other business needs, you can also consult with us at Ask KH or via direct message (DM) to Instagram @kontrakhukum.
