The Ministry of Communication and Information (Kominfo) emphasizes the importance for e-commerce platforms to register their copyrights or Intellectual Property Rights (HAKI) to the Director General of Intellectual Property (DJKI) of the Ministry of Law and Human Rights. This needs to be done considering that in the current creative economy era, MSME business production goods are vulnerable to imitation. Thus, it is important for e-commerce to provide original product guarantees and encourage seller partners such as MSMEs not to commit copyright infringement and jointly stop the circulation of counterfeit goods. In ensuring copyright protection, e-commerce platforms can create a Seller Cooperation agreement where e-commerce urges all MSME sellers to only market and sell original and legal products according to regulations, and not to violate other parties’ copyrights. Not only that, e-commerce platforms can also continue to provide education and encourage sellers, especially MSMEs, to register brands with the DJKI of the Ministry of Law and Human Rights. Director General of Applications and Informatics (Aptika) Kominfo, Samuel Abrijani Pangerapan also emphasized that copyright registration is needed to raise awareness that the brand or design owned by a business is an asset. So that it can be an additional income if there are other parties who want to use similar designs or brands through royalties. By registering copyrights and getting royalties, the benefits obtained can not only be felt by MSME entrepreneurs, but also by the e-commerce platform that houses them. Not only related to royalties, e-commerce platforms can also act firmly against sellers of copyright violators by imposing penalties such as penalties that affect the seller’s reputation, take down and suspend products, to permanently close the seller’s account. In addition to anticipating violations, registering copyright or IPR for MSMEs selling in e-commerce also brings many other benefits, including:
Get Legal Protection
When a brand or design has been registered with the DJKI Kemenkumham and has a certificate, then that’s where the business has obtained exclusive rights for a period of 10 years from the date of receipt and can be extended.With the HAKI certificate, the business will automatically get legal protection. So, when there are other parties who try to imitate, then they can be sued through the court and the state will protect the brand of your business.
Identity for Credibility
By registering IPR, business people can promote easily. Where various intellectual property such as brands and designs that have been registered will differentiate your product from other products.
Right to Apply for Trademark Cancellation
In addition to having exclusive rights over the registered business, business people also have the right to file a cancellation lawsuit against other registered trademarks that are substantially or completely similar to the business or registered trademark to the Commercial Court.
Increase Asset Value
Intellectual property from businesses that have been registered with the DGKI can be used for branding or marketing. Where if the business does branding well, it will indirectly invite investors to come to invest. That is the explanation of the importance of IPR registration for e-commerce, especially MSMEs. Considering the many benefits you can receive, there is no longer a reason for you to delay registering business IPR to the DGKI, huh! Moreover, the process of registering HAKI to DGKI is fairly easy. You can apply for registration to the DGKI electronically through the official website of the DGKI of the Ministry of Law and Human Rights or non-electronically by coming directly to the DGKI.
KH Contact
However, for those of you who are still confused or do not want to be complicated to take care of IPR registration directly through the DJKI, you can do it with Kontrak Hukum. Kontrak Hukum provides services to process the registration of various intellectual properties such as trademarks, copyrights on various products or services, and copyrights for business designs. Only with fees starting from 3 million rupiah, you can do the trademark registration process quickly and easily with Kontrak Hukum. For more information about brand registration, please visit the page https://kontrakhukum.com/kekayaan-intelektual/ For other Kontrak Hukum prime services that can help your business needs, you can also contact Kontrak Hukum via the following link Ask KH and Direct Message (DM) to Instagram @kontrakhukum.
