Chinese New Year celebrations are incomplete without kue keranjang. This cake made from sticky rice flour and sugar has a special place as an offering cake in the ceremony leading up to Chinese New Year and is also mandatory because it is considered to bring profit. Well, as a businessman, there is nothing wrong with taking advantage of the Chinese New Year moment to do this Keranjang cake business. Besides being sure to sell well before the D-day, this one business will also usually still be busy until the Cap Go Meh celebration or 15 days after Chinese New Year. So, what are the business opportunities for basket cakes? What are the tips to start it including what things need to be prepared? Let’s see more in the following article!
Basket Cake Business Opportunities
During Chinese New Year, Keranjang cakes are one of the must-have foods that are much sought after by the celebrating Chinese community. The demand for basket cakes usually increases significantly ahead of Chinese New Year, as many people buy them for personal use or as gifts. With more and more people interested or in need of them, the market for these basket cakes is also growing. Yes, naturally, basket cakes are busy with orders because buyers come from various regions, ranging from Surabaya, Gresik, Sidoarjo, Jakarta, Bali, to Ambon. One of the entrepreneurs who has successfully run this basket cake business is Feri Andrea Candy. Together with her mother, Feri has been developing this one business for almost 15 years on Jalan Kalidami IX, Mojo, Gubeng District, Surabaya City. Reported by detikJatim, Feri’s basket cake business can produce up to 320 pcs of cakes packed in various packages ranging from 2-9 contents. Approaching the Chinese New Year 2024 celebration, his business has received orders for up to 7 thousand boxes of various sizes.
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Not surprisingly, the basket cake business does have promising opportunities ahead of Chinese New Year. This is the perfect time to capitalize on the high demand and do seasonal promotions.
Tips for Running a Basket Cake Business Ahead of Chinese New Year
As a specialty food that symbolizes good luck and success, kue keranjang has a promising business opportunity, especially around Chinese New Year. However, there are several things and tips that must be considered when running a basket cake business. What are they?
Market Research and Production Preparation
Conduct market research to understand local customer demand and preferences. Prepare for production by providing quality ingredients and an efficient production plan to cope with the increased demand ahead of Chinese New Year.
Product quality and Innovation
Ensure the quality of your basket cake products remains consistent. Use high-quality ingredients and consider creating product variations or innovations that can attract customers’ attention.
Creative Marketing Strategy
Utilize social media and other online platforms to promote basket cake products with attractive Chinese New Year themes. Provide discounts or special offers as incentives for purchases ahead of Chinese New Year.
Want to run a basket cake business, don’t forget to take care of the legalities!
In addition to the three tips above, there are also several licenses that must be fulfilled to run a Keranjang cake business activity. Business licensing in processed food businesses such as Keranjang cakes is a key factor to ensure the sustainability of the business. So, what are the licenses to obtain the legality of the Keranjang cake business?
Business Licensing
Please note that business licensing is based on the type of risk of its business activities as regulated in Government Regulation Number 5 of 2021 concerning the Implementation of Risk-Based Business Licensing (PP 5/2021). In order to determine the level of risk, it can be seen through the Indonesian Standard Business Field Classification (KBLI) code which is integrated with the Online Single Submission (OSS) system. As for the type of business activity that produces and sells basket cakes, you can choose KBLI 10710 (Bread and Cake Products Industry). Based on information from KBLI 10710, micro, small and medium enterprises have a low risk level. Meanwhile, large businesses are included in the high risk level. Business licensing for low-risk activities consists of a Business Identification Number (NIB). Meanwhile, high-risk business licensing consists of NIB and Permit.
Halal Certificate
If you are in the food business, halal certification is an aspect that must be fulfilled. Halal certification is mandatory for all business actors, ranging from micro, small, medium, and large for their processed products. This is regulated in more detail in Government Regulation Number 39 of 2021 concerning the Implementation of the Halal Product Guarantee Field (PP 39/2021). In this case, the halal certificate acts as proof that the product meets the halal standards set by Islamic law and sharia. Then, referring to Article 2 paragraph (1) 6 of PP 39/2021, it is stipulated that products that enter, circulate, and are traded in the territory of Indonesia must be halal certified.
SPP-IRT and Circulation Permit
Processed food with certain criteria is also required to have a Certification of Fulfillment of Commitments for Production of Processed Food for Household Industries (SPP-IRT). Yes, this document is generally owned by micro and small-scale businesses, including the Keranjang cake business. In addition, Keranjang cakes that are traded in retail packaging and last a long time are also required to have a BPOM processed food distribution permit. Further provisions regarding processed food distribution permits are regulated in NA-DFC Regulation No. 23/2023 on Processed Food Registration (NA-DFC Regulation 23/2023). With the fulfillment of these legalities, customers will have more confidence in the quality and reliability of the basket cake products sold. This builds a positive image of the business in the eyes of consumers, which can increase customer loyalty and expand market share. Not only that, by having the necessary licenses and following food safety guidelines, businesses ensure that the Keranjang cakes produced are safe for consumption by customers. This is important to prevent foodborne illness and ensure that the products meet the set safety standards.
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So how, are you interested in trying this business? Who knows, if successful, you can not only make it a seasonal business but can also become a permanent business that is growing. Therefore, there is nothing wrong with trying the tips above and don’t forget to complete the business legality!
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To get started, you can first consult with Kontrak Hukum. Together with professional experts, you will get a free consultation on what and how the process or steps must be taken in running a business, including what legal documents are needed. Let’s run a business easily, safely and affordably by visiting the KH Services – Starting a Business page. If you have questions about other business needs, you can also contact us at Ask KH or send a direct message (DM) to Instagram @kontrakhukum.
