After some time ago it was closed, now TikTok Shop is back in operation. The Chinese platform is collaborating with Tokopedia to encourage the growth of Micro, Small and Medium Enterprises (MSMEs) in Indonesia. Yes, since its reopening on December 12, 2023, now MSME players can start selling through the Shop Tab, Short Videos, and LIVE sessions in the TikTok application. Not surprisingly, TikTok is now a potential field of profit as well as a mainstay marketing media for MSME players. Well, in order to be more ogled by TikTok users, the promotional content created must be included in the FYP line aka For Your Page. Perhaps for many MSME players, this term may still sound unfamiliar. So, what exactly is FYP? And why is it important for business promotion activities? Here’s the full explanation.
What is FYP on TikTok?
The term FYP, aka For Your Page, is a headline feature in the TikTok application. The FYP segment is placed as the first page that appears when TikTok users open their application. This means that when we open the TikTok application, the first thing we will see are the videos on the FYP page. Usually, the content that enters the FYP segment has a viral status and has a lot of viewers. It will be a matter of pride for TikTok users or content creators when their content can penetrate the FYP page. Even so, it turns out that the contents of the FYP page can differ from one user to another. The FYP content that appears will be tailored to each user’s interests and habits. For example, when playing TikTok, we often like or comment on content containing cute cats or other adorable animals, then the content that appears on our FYP is mostly about that. Conversely, if we often like mukbang content, of course posts about food will also appear on our FYP page.
What are the Benefits of FYP Tiktok for MSME Businesses?
As MSME players in the digital era, it is important for us to always keep up with technological developments so that we are not always out of date. One of them is in promoting and reaching customers. If we can penetrate the FYP page, it is likely that our content will succeed in gaining the attention of many users. This will have several significant impacts, such as:
Soaring Account Growth
Breaking through to the FYP page will increase your account’s exposure. This means that more views, likes, comments, and new followers will be obtained. As a result, the account can attract more attention from other users. Increased followers will also mean increased account growth. This will make the business account more popular. Automatically, the products or services offered will also be seen by more people.
Boost Brand Awareness
Getting to the FYP page means one thing, more TikTok users will see your content. If the brand you are managing aims to achieve brand awareness, then the success rate will be higher if the content can consistently penetrate FYP. The more often the content appears on this main page, the more aware people will be of the existence of your product, service, or brand. This popularity, if accompanied by good quality, can increase the potential for cooperation with various other brands. Not only that, with more followers and a rising brand, it will be easier for MSME players to convince well-known influencers to promote their products.
Boosting Sales Promotion
The more popular a business account is, the more audience it will reach. Especially if it can provoke positive reviews for content or products and services sold.
READ ALSO: 6 Tips to Sell on TikTok, Guaranteed to Flood Orders!
As a result, TikTok users will also see more sales. It is not impossible that they will also consider buying the product. So, get ready to be flooded with orders!
How to create FYP business content on TikTok?
It is undeniable that the existence of a video-based application, TikTok, has great potential as a business promotion tool. In mid-2022, the number of TikTok users in Indonesia reached 99.1 million. This fantastic number can be used as an opportunity to market MSME businesses. This large number of users is certainly a competition between users to get into FYP, the main timeline on TikTok which is regulated by its algorithm. To be able to successfully enter FYP and attract the attention of the audience, see and note the following tips so that your business promotion video can grow on TikTok.
Use Audio that’s Going Viral
TikTok, which is based on audio visuals, has various viral audios. You can choose which audio is currently popular by diligently monitoring FYP. Use the audio in your business promotion video. This step has the opportunity for your video to be recommended by the TikTok algorithm to reach the FYP audience.
Keep the Video Short
Unlike video-based platforms like YouTube, TikTok tends to aim for short videos so that viewers don’t get bored quickly. Keep your promotional videos short, 15-30 seconds is enough to attract viewers. Don’t forget to use a combination of viral audio, relevant hashtags, and interesting content types.
Follow Trending Content Types
There are various content formats that you can follow for promotion as a business owner. For example, you can create tutorial type content, Do It Yourself (DIY), A Day In My Life vlog content, or a behind-the-scenes look at the production and packaging process of the products you sell. Applying these types of content can dig into the emotions of the audience to make them more interested in watching your TikTok videos.
Use Hashtags Appropriately
Hashtags play a key role in increasing the visibility of your content. By using relevant and trending hashtags, you can reach a wider audience and increase the chances of your content getting into FYP. In addition, hashtags help other TikTok users find your content when they search for specific topics.
Collaboration with other creators
Collaborating with other creators on TikTok can help you reach a wider audience. By collaborating or duetting with creators who have a large following, you can introduce yourself to their fans and vice versa. If your business account has made it to FYP, take advantage of this opportunity by consistently uploading quality short videos. Make sure your brand name and products/services are clearly visible and audible in your content. Take advantage of this moment of fame to gain more customers by consistently promoting and creating interesting content.
Want to sell on TikTok, Don’t Forget to Complete Business Legality, Yes!
Now you understand how to get your business content into TikTok’s FYP and what it can do for your business. In order to get the above benefits and advantages as a seller in TikTok Shop, steps are needed to ensure your shop can be trusted by customers. One of them is to complete business legality. The legality documents needed by MSME players to penetrate e-commerce platforms, including TikTok Shop and Tokopedia, include:
- ID CARD
- Individual TIN
- SIUP / Operational License
- IPR on brands or products sold
- BPOM/SNI/MoH license for products that require such license
- NIB/TDP/SKDP
If you want to register as a company, you need to complete additional documents such as the company’s deed of establishment, company NPWP, and power of attorney if represented.
KH Contact
Well, if you are interested in developing a business on an online platform, there is nothing wrong with trying to create promotional content or selling on TikTok Shop. But don’t forget to fulfill the document requirements and conditions, yes! To make it easier, you can consult with Kontrak Hukum. As a digital legal platform, we have been trusted by thousands of companies and MSMEs in Indonesia to fulfill their business needs.
READ ALSO: Here are 5 conditions from the government if TikTok Shop wants to reopen
We can help you to take care of business-related matters, including consultation and legalities such as company establishment deed, NIB, NPWP, and other business licenses easily and safely. Let’s fulfill legality and enjoy business benefits by visiting the KH Services – Starting a Business page. If you have questions about other business needs, please contact us at Ask KH or send a direct message (DM) to Instagram @Kontrakhukum.
