KH friends, the holiday season for school children, Christmas and New Year leave is in sight. This joyful event not only provides a moment to gather with family, but also provides extraordinary opportunities for business development, one of which is the tour & travel business. Yes, after having stopped due to the Covid-19 pandemic, now the tour & travel business has risen again and become one of the promising businesses, especially in the midst of the holiday season like now. Maybe many people think that this tour & travel business cannot be started with small capital. In fact, to start it, you only need perseverance and good lobby skills and good at seeing opportunities. Moreover, the need for traveling has become a secondary need that is not only to relieve fatigue, but corporations need it for business trips, awards, or human resource activities. So, are you interested in starting this business? Below we have summarized some of the steps you need to prepare when you want to start a tour & travel business.
Tour & Travel Business Opportunities
A tour & travel business is a business engaged in products and services related to tourist travel according to its target market. Usually, this one business provides a variety of interesting services, ranging from tourist accommodation, ticketing, to religious travel agent services. Tour & travel business opportunities are quite promising. Moreover, nowadays traveling or traveling has become part of the lifestyle of modern society. Not a few people who have a hobby of vacationing to try to start a tour & travel business in order to get profits while facilitating their passion for traveling to various regions. This business opportunity is also supported by data from Google in the fourth edition of Year in Search 2021: Look back to move your business forward. This report data shows that Indonesians’ interest in the tourism sector is quite high. The data shows that the demand in the travel and tourism sector (tour & travel) in Indonesia has considerable opportunities. Seeing this considerable opportunity makes tour and travel services one of the most promising businesses this year. You can provide a variety of services that make it easy for consumers to vacation safely and comfortably, ranging from purchasing transportation tickets, accommodation, itineraries, meals, lists of tourist attractions that can be visited, and so on.
How to Start a Tour & Travel Business?
Tour & travel business is actually an easy business, but full of big risks. Easy because this business does not require large assets and can be done anywhere. This business will also never die because humans certainly have a need to entertain themselves, especially through traveling. Another advantage is that the tour & travel business has a wide scope, even now you can approach corporations for outbound needs, and also bleisure, which is a business trip followed by a tourist trip. But from the many benefits, the tour & travel business has considerable risks. You need to pay attention to the safety and security of service users. Once this risk occurs, not only is your reputation a problem, but you could end up in jail. In order to avoid problems that are done when running a tour & travel business such as getting into debt, cancellation of cooperation, inconsistency, and also a messy program, you also need to pay attention to several things before starting it. What are they?
Choose the type of tour & travel business you want to run
Before starting a tour & travel business, you must determine what type of travel you want to do. Whether airplane tickets, bus or train tickets, vehicle/car rental along with the driver, visa and passport processing, booking hotel rooms, homestays or villas, trips to tourist destinations, and so on. Make sure to choose the type of tour & travel business according to your abilities and experience. For example, if you like traveling and understand the ins and outs of tourist attractions, then you can try choosing a type of tour guide business that serves trips to tourist destinations. After that, then try to focus on these choices, so that it will be easier to learn the things needed.
Create a Business Profile
After determining the type of travel business, try to create a business profile. Write a business profile well to convince potential service users. Because business credibility is influenced by the professionalism of the profile listed. You can write a business profile by adding the advantages or uniqueness of the business to be run. Also make sure to complete the business profile with a good photo or animation that attracts attention. Because this profile will be a selling tool to offer your services to potential customers. The more attractive the image posted, the more likely it is to get more users or customers.
Determine the Target Tourist Location
If you choose a travel service business, try to do a mapping of the tourist destinations that will be offered. Every region must have tourist destinations, ranging from original tours from nature, artificial tours such as recreational parks or amusement parks, to historical tours and culinary tours. Try to do mapping with potential tours located around the place of residence and make sure the distance of the tourist attractions is not more than 200 km from your location. Because this greatly affects the costs and packages that you will make later. In addition, you must also have a database of each tourist spot, starting from the contact person of the tourist spot manager, ticket prices, correspondence, and costs that may be incurred on a tour.
Create an Attractive Tour Package
After compiling what is needed to start a business, the next thing you have to do is create a tour package that can be an alternative choice for potential customers. By providing many alternatives, it will be easier to get consumers interested.
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The package can be in the form of the number of days, for example, the longer or more days chosen the price becomes cheaper. Tourist destination packages taken at once will get a discount. It can also be the number of reservations for more people will get a cheaper price.
Prepare Marketing Tools
To run a tour & travel business, you need promotional media as one of the weapons to market your business to potential customers, for example:
- Business cards as a marketing tool.
- Social media accounts as a medium that helps businesses market more widely.
- Website as a supporting media that helps consumers find your business and see the services and packages offered.
With complete marketing tools and in accordance with the target audience, you can more easily reach consumers. Social media is also important to have, because with this social media, you can reach a wider audience outside the city that has the best potential to become your customers later.
Expanding Business Cooperation
To make your business more well-known, you can also work with many parties related to the tour & travel business, such as transportation services, local governments, tourist attractions and restaurants. There are still many partners who can be invited to collaborate with a commission system or even mutually beneficial cooperation. This cooperation opportunity will help you run your business. For the tourism business, you can collaborate with travel outside the city, because of their opportunity to find partners when there is a tour package destination in your area, they can work with your travel business.
Give the Best Service
If the business is already running, make sure to provide the best service to consumers. Document every activity and ask customers for their impressions of the trips they have taken with your tour & travel. This will also help marketing the business, for example by writing consumer reviews on the website or social media. In addition, if there are problems experienced by consumers, immediately overcome them, because service determines customer satisfaction.
Don’t forget to complete the legality of your tour & travel business!
If your tour & travel business starts to grow well, make sure to complete the business legality. The first legality that you must have is to create a brand name or brand of the tour & travel business. To make the business easier to recognize and memorize, make a brand name that is easy to remember and not market, easy to hear (ear-catching), and easy to see (eye-catching). After that, make sure to register it with the DJKI of the Ministry of Law and Human Rights. That way, you have legal authority over the name or logo of the business. So, if at any time someone uses the name/logo, you can sue them as the person who created it first. In running a tour & travel business, you are also required to take care of a Travel Bureau business certificate or BPW Certificate. This is a document provided by PT ENHAII MANDIRI 186 to low-medium risk travel agency entrepreneurs who have made a self-declaration to implement / implement standards in the administration of the travel agency business when registering NIB through the OSS system. With this BPW business certification, the government wants to improve the quality of service aspects and management of BPW businesses, as well as the productivity of BPW businesses. This certification has been instructed directly by the Government through the Ministry of Tourism, where every tourism entrepreneur is required to have a BPW Business Certificate and carry out BPW Business Certification. To take care of it, you need to first fulfill the required documents such as a business establishment deed, NPWP, business domicile permit, and OSS Tourism Business Registration Certificate for Travel Business.
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This certificate is only valid for three years and needs to be maintained by conducting regularly scheduled annual surveillance audits by LSUP and re-certification.
KH Contact
That’s the explanation about the sundries of the tour & travel business, from opportunities, how to start it, to the licensing and legality documents needed. For KH Pals who also want to start a tour & travel business but are still confused about how and what processes to do, you can immediately contact Kontrak Hukum as one of the legal platforms that helps take care of business licensing and legality. With Kontrak Hukum, you can do business consultations including the processing of legality documents such as business establishment deeds, business licenses, NPWP, and so on according to business needs. So, what are you waiting for? Let’s find solutions for every business need by visiting the KH Services – Starting a Business page. If you have other questions, you can also contact you at Ask KH or send a direct message (DM) to Instagram @Kontrakhukum.
