Who doesn’t know Cipung aka Rayyanza Malik Ahmad? The second child of celebrity couple Raffi Ahmad and Nagita Slavina always makes anyone who sees it feel anxious. Yes, although only two years old, this toddler has a popularity that is arguably almost the same as his parents. Many of his adorable videos appear on FYP TikTok and even Cipung has also received many endorse and advertising offers, you know! However, of the many facts or news about Cipung, there is one thing that may not be widely known to netizens. Where the names “Cipung” and “Rayyanza” have apparently been registered as trademarks. How come? What is the reason?
Registration of the Names “Cipung” and “Rayyanza” as Trademarks
The names “Cipung” and “Rayyanza” are already known everywhere by various groups. So, to avoid the two names being used by others, the names “Cipung” and “Rayyanza” are registered as trademarks in order to have legal protection. Raffi Ahmad himself registered his son’s name in two trademark classes, namely in class 29 and class 30 for types of snacks, snacks, milk, and other similar goods. Not only Cipung, in fact Raffi Ahmad and Nagita Slavina’s first son Rafathar Malik Ahmad is also registered as a brand in five classes, namely in classes 3, 5, 24, 25 and 28. Because if it is not registered early, it is feared that the name will be used and registered first by others and even sue Cipung or Raffi Ahmad in the future. Apart from the two children of Raffi Ahmad and Nagita Slavina, there are still a series of other artist children who also have brands early on, such as:
- ARSYXARSYA – Arsyi & Arsya (Children of Anang Hermansyah & Ashanti)
- Al Fatih Kid outlet – Al Fatih (Teuku Wisnu & Shireen Sungkar’s son)
- Gill by Giselle Mini – Gempita (Daughter of Gading Marten & Gisella Anastasia)
- Saga O – Saga Omar (Son of Anji ex Drive)
- Babygottstyle- Ryshaka (Son of Ryan Delon and Shareena)
Remember, First to File Principle in Trademark Registration!
The decision of celebrity couples to register their children’s names as brands early on is based on considerations to avoid the name being used and registered first by other parties. Yes, despite the fact that it is their own children, but keep in mind that the name of the trademark registration in Indonesia adheres to the principle of first to file. In other words, whoever registers first, then he is the one who is entitled to the brand.
READ ALSO: First to File System in Trademark Registration
The use of the first to file system is considered to provide more legal certainty for the trademark owner. This can be seen from the provisions of Article 1 Point 5 of Law No. 20/2016 on Trademarks and Geographical Indications which states that: “The right to Trademark is an exclusive right granted by the state to the owner of a registered Trademark for a certain period of time by using the Trademark itself or giving permission to other parties to use it”. The advantages of the enactment of the first to file trademark registration system, namely:
- In the event of a dispute, the registered trademark will be easier to prove.
- Registered trademarks already have authentic evidence, namely certificates obtained from the DJKI.
- Trademarks that have been submitted for registration to the DJKI will immediately receive legal protection even though the certificate has not been issued.
- Filing an application for trademark registration will receive priority and be recognized as a legitimate trademark owner.
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Registering one’s name as a trademark is actually not a rare occurrence, especially for people who work in the entertainment field. This is because their big names that are already known to many people can be misused by irresponsible people. So, register your brand before someone else does. Remember, to avoid refusal of registration from the DGKI or disputes, it is mandatory for the brand owner to check the brand first. Still having trouble checking and registering your trademark? Kontrak Hukum is ready to help you. We provide easy and safe trademark registration services because of the trademark analysis process first with competent IPR consultants and officially registered at the DJKI.
READ ALSO: Creating a Trademark, What Are the Things to Consider?
For service booking information, please visit KH Services – Brand page. If you have questions about other business needs, feel free to consult for free at Ask KH and send a direct message (DM) to Instagram @kontrakhukum.
