During the pandemic, E-commerce has played an important role in buying and selling activities. Quoted from tirto.id, the number of E-commerce customers has even increased by 38.3 percent during the pandemic that started from January to July 2020. This opportunity has made many people turn into business actors now selling online or through available E-commerce. Even though there is a platform that makes buying and selling transactions easier, business actors also need to take steps to become trusted sellers so that consumers choose the store when buying a product / item. Well, this time Kontrak Hukum will provide a secret trick for KH Pals who plan to start a business in E-commerce to become a trusted seller. Check it out right away! In the business world, consumers will trust more with businesses that have fulfilled legality or are legally valid so the first trick that needs to be done by Sobat KH is to take care of the legality needed. By fulfilling the existing legality, the credibility of the business will not be in doubt. When starting a business there are several legalities needed, including:
1. Establishing a Business Entity
The first basic legality that must be done when starting a business is to establish a business entity. In Indonesia, there are many kinds of business entities ranging from PT, CV, UMKM, to Civil Partnership. Each business entity has different criteria so KH Pals need to do research to find out which form of business entity is suitable. For example, if you are just starting out and do not have much capital, MSMEs can be the right choice.
2. Online Business License
In addition to increasing business credibility, this license is mandatory for every online shop. According to Government Regulation No. 80/2019, business actors who conduct business activities through Electronic Trading Systems (PMSE) are required to have a business license. The business license is submitted to the Ministry of Trade through the Online Single Submission (OSS).
3. Register a Trademark
After establishing a business entity, do not forget to register the trademark immediately. Trademark registration should be done as soon as possible. Because when the business has grown, the possibility of plagiarism will be higher so it is necessary to register the trademark in order to obtain legal protection. To find out how to register a trademark, KH Buddy can visit the Trademark Registration Application Procedure page .
4. TIN
The next legality that must be taken care of is the NPWP. When starting a business and earning income, KH Friend has an obligation to pay taxes so you must have an NPWP. If business actors do not pay taxes and are subject to sanctions, it certainly makes the business image bad and consumers will be reluctant to shop at the store. If Sobat KH needs help, Kontrak Hukum can also help take care of the NPWP for Sobat KH’s business. Furthermore, Sobat KH can directly visit the NPWP (Tax Registration Number) page – Kontrak Hukum. The next trick that can be followed so that Sobat KH becomes a trusted seller in E-commerce is to provide original photos and descriptions that match the condition of the goods/products being sold. Business actors need to build trust in order to gain loyal consumers and customers. So that sellers in E-commerce need to provide original photos or direct shots of the products/goods being sold. Don’t forget to include the actual description so that consumers are satisfied and choose to shop at the online shop again and even recommend it to others. Remember, a business will be easier to grow and last long if it is run honestly. The last way that KH Buddy can also do to become a trusted seller in E-commerce is to create social media. Social media is needed not only as a marketing strategy but also to maintain relationships and shopping satisfaction from buyers. In addition, with social media, consumers will also find it easier to trust the store they have because of the purchase history and testimonials from previous buyers.
KH Contact
Well Friend KH, that’s the trick from Kontrak Hukum that can be followed by Friend KH to become a trusted seller in E-commerce. If you have questions, need business consultation, or other assistance to fulfill business legality, you can contact Kontrak Hukum at the following link Tanya KH or through social media Instagram @kontrakhukum. Kontrak Hukum is ready to help and provide the best solution.
