Predictions of an economic recession in 2023 have been made by many experts. Not only in major countries such as the United States and Europe, Indonesia could also be affected by an economic recession. Economic recession itself is a condition where a country experiences a slowdown in economic growth, which is characterized by a wave of layoffs, increasing unemployment, and difficulty finding employment. Not only that, economic recession can also reduce people’s purchasing power. An economic recession is clearly a nightmare for all countries, including Indonesia. Yes, even though Indonesia’s economic condition is slowly improving after the Covid-19 pandemic, we still have to be prepared for any crisis or economic recession that will occur in the future. Speaking of recessions, of course this will also greatly impact people who have businesses, especially MSMEs. However, KH friends don’t need to worry! The year of recession does not mean discouraging the spirit to start a business. It’s just that you need to adjust what business ideas you want to run. Because, there are still some business ideas that can survive the economic recession and the resulting cuan is no less promising! Are you curious about business ideas that can withstand a recession and still make money? Let’s check out the information below:
Groceries Business
Groceries or nine staples are the main needs that will continue to exist regardless of economic conditions. This business is considered as one of the business sectors that can survive during a crisis, because people will definitely still need staples such as food and drinks to survive. The capital is also relatively small, KH Friend also does not require a lot of labor for this business. The profit margin that can be obtained also has great potential, with a fast cash flow turnover. You can sell basic groceries such as rice, eggs, sugar, cooking oil, or even cleaning supplies such as soap and others as examples of staples that you can sell. Although known as a traditional business, you still have to adapt and innovate, such as utilizing online delivery platforms like Grab Mart and Go Mart, or providing your own delivery service.
Health Services or Products Business
After the Covid-19 pandemic, the market demand for health products is very high. Especially nowadays, the new normal culture requires people to always wear masks and bring other health products every time they go out. Sometimes many consumers still find it difficult to get health products, so businesses in the health sector, such as selling masks, disinfectants, face shields, hand sanitizers, vitamins, and other medicines will be in great demand and have great business opportunities. In addition, there are also clinical institutions and medical careers as one of the sectors that remain unaffected during an economic recession. Because someone who falls ill will still need medical help even in the midst of a recession. This is why the health products and services industry can be said to be a recession-proof business.
Become a Dropship or Reseller
Online shopping will remain a favorite activity in 2023. This trend also opens up new business opportunities. If you want to do business but have limited capital, maybe being a dropship or reseller can be the right business idea. The way dropship or reseller works is also fairly easy, only by utilizing the cellphone you have, KH pals can market goods or products supplied by suppliers. If there is a buyer, the item will be sent by the supplier so that this business model is almost without capital. This business is suitable for housewives or students with modest pockets because there is no need to stock goods to be sold and can be done from home.
Affiliate Business
KH pals are certainly familiar with Shopee Affiliate, Tokopedia Affiliate, or Tiktok Affiliate? Yep, KH pals can earn money with this one business idea. Affiliate business is an online product sales system where an affiliate gets a commission for every sale made through an affiliate link. With a cell phone and creativity in editing content, you can invite others to shop through the links you share. That way, you can earn big bucks!
Service Business in the Creative Digital Field
Yes, despite the layoffs that occur during an economic recession, the demand for labor will remain. Compared to full-time workers, companies often hire experienced freelancers to fulfill the company’s needs. Well, if you have an interest in the creative field, you might want to try this business idea. This one field is arguably not going to be affected by the crisis, because any business will definitely still need services in the digital creative field. You can offer services such as illustration, graphic design, UI/UX designer, social media content, photo or video editor, and article writer. As long as you have a laptop and qualified skills, you can offer these services from anywhere and anytime. Those are 5 business ideas that can be a field of cuan if an economic recession occurs in 2023. Hopefully, they can inspire KH friends who want to start a business! Of course, to be able to overcome any crisis, KH Pals still have to have the ability to quickly adapt and innovate, whatever type of business you have. After determining your business idea, don’t forget to register your trademark! After that, you can also make a Business Identification Number (NIB) so that your business can level up. Because by having an NIB, KH Friend as a businessman means being registered as a participant in health and labor social security so that it is easier to get business capital funding from the government.
KH Contact
Still have questions about business? Or your business needs legal services such as brand registration, NIB, tax, or financial matters? Consult with Kontrak Hukum immediately! To fulfill various business needs ranging from brand registration, accounting, tax, and other legality services, KH Friend can visit the page https://kontrakhukum.com/digital-assistant/ or contact us via the following link Ask KH.





















