You might be familiar with the term influencer marketing that is done by brands or businesses on several social media platforms, such as Instagram and TikTok. Yup, Influencer marketing is generally utilized by businesses to improve marketing in today’s digital era. This cannot be separated from the ability of influencers to attract many target audiences to follow them on social media. Thus, businesses that work with influencers can reach out to their followers. So, what exactly is influencer marketing? Influencer marketing is a form of social media marketing where businesses or brands work with individuals or organizations who are influencers to promote a business. The promotion can be an endorsement or product placement on content created by the influencer. Therefore, if you are targeting consumers who are sourced from social media, using the services of influencers as part of your marketing strategy is worth considering. Given that they are people who have considerable influence on social media supported by a large number of followers.
Why should businesses use Influencer Marketing?
Influencer marketing helps businesses succeed in digital marketing. This marketing method makes it easier to build brand awareness and customer trust. In addition, there are still several other reasons why businesses need to work with influencers supported by the following statistics:
- Influencer marketing has grown to US$13.8 billion by 2021
- Businesses generate US$5.78 ROI for every US$1 spent on influencer marketing
- There has been a 465 percent increase in searches for the keyword “Influencer marketing” on Google since 2016
- 90 survey respondents believe that influencer marketing is an effective form of business marketing
- Nearly 49 percent of consumers rely on influencer recommendations for their purchasing needs
What are the Benefits of Influencer Marketing for Businesses?
Here are some of the benefits of influencer marketing for businesses:
Increase Brand Awareness
Influencer marketing is useful for expanding your reach and position in the market. Where social media users can learn more about your brand, product or service.
Building Trust
The content shared by influencers makes your business look credible and valuable through their testimonials. In other words, consumers can see the quality of your products through their idols. So indirectly, influencers also help build public trust in the brand.
Influencers Connect Businesses with Millennials and Gen Z
If you want to appeal to the millennial or Gen Z target audience, influencer marketing is the way to go. Attracting consumers from this audience segment brings tremendous value to businesses given Animoto’s study that 75 percent of millennials’ buying decisions are influenced by a brand’s social media. The growing population of Generation Z, which has a spending power of US$143 billion, also makes it one of the most influential consumer forces in the market today.
Increase Sales
If brands are successful in introducing their products, targeting their target market, and building trust in the products offered through influencer marketing, the chances of increasing sales are high.
Save Time and Cost
The cost of an influencer largely depends on the size of the audience. Influencer marketing also opens up new opportunities for businesses to compete with more efficient and optimized strategies on social media. Not only that, many influencers produce content from their homes or studios, which can also save time compared to creating advertising campaigns.
Suitable for Any Business
Influencers usually have their own expertise in their respective fields. No matter how big your business is and what industry you’re in, there’s always room to use influencer marketing techniques, as long as you can identify the influencers that best suit your business needs.
Importance of Brand Registration in Influencer Marketing
Another important part of an influencer marketing strategy is to officially register your brand with the Ministry of Law and Human Rights. Yes, brand registration is very important in influencer marketing as it provides legal protection against unauthorized use of the brand by other parties. In influencer marketing, the brand becomes a unique identity that can maintain the brand image itself and ensure that influencers who work with your business can use the brand consistently and with integrity. Moreover, consumers also tend to have more trust in brands that have registered trademarks as it shows commitment, quality, and authenticity of the product or service.
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By doing so, the listed brand will increase brand recognition or awareness among the influencer’s audience, given its large follower base.
Contract Law x Partipost
Are you also interested in expanding your business through influencer marketing? To simplify your influencer marketing strategy including trademark registration, you can contact Contract Law & Partipost. As one of the influencer marketing platforms, Partipost provides various campaign services and helps you select influencers with the right target audience through its features. Meanwhile, Kontrak Hukum provides trademark registration services as one of the important aspects of influencer marketing as well as the legality for the business activity itself. Let’s maximize influencer marketing business expansion practically and easily with Kontrak Hukum x Partipost!
