Did you know, one aspect of supporting business development is the character of the brand and its products. The brand character can be conveyed through a business logo. Moreover, as we know, humans tend to remember things more visually so that by creating a brand logo, we indirectly insert a mission so that the business is widely recognized by the market. Then, what if business owners can’t design a good logo? Well, KH Friend can just use the services of a designer. But making a business brand logo cannot be arbitrary. There are several things that need to be considered so that the business brand logo created can fulfill the provisions in accordance with applicable regulations. Curious, right? Come on, see the further explanation in the following article!
Logo Definition and Types
A logo is important for a brand or company. Where a logo is an instrument that describes the identity of an entity, whose value can give an idea that the logo owner has a good and trustworthy image. Each logo form has distinctive characteristics that distinguish one from the other. That characteristic is what gives its own character to the entity that owns it, such as a brand or company. Thus, the entity can be recognized and remembered by the public. That way, it is important for business people to create their business brand logo. But. Before that, KH Pals also need to know the types of logos so that they can determine the type of logo that is suitable and right for your business. Here are some types of logos that are commonly used by business people:
- Lettermark, a type of logo that consists of letters or initials of a business or company. For example CNN, NASA, and HBO.
- Wordmark, which is a type of logo that uses simple letters and focuses on the complete business brand name. For example, Facebook, Google, and Coca Cola.
- Pictorial Mark, a type of logo that uses an image-based symbol as a business icon. An example of this is used by Apple.
- Abstract Mark Logo, which is a type of abstract logo inspired by geometric shapes or abstract shapes that represent the business brand. For example, the Chanel and Adidas logos.
- Mascot Logo, a type of logo with a mascot or using a character that represents the business. For example, the KFC logo uses an illustration of Colonel Harland Sanders as its icon.
- Combination Logo, a type of logo that combines several types of logos ranging from lettermarks, word marks, pictorial marks, abstracts, to mascots. For example, as found in the Burger King and Doritos logos.
What is the Importance of a Brand Logo for Business?
A logo is a visual representation of a business or brand identity. Especially in the competitive business world, having a strong and effective brand logo is very important. It can also be used to promote the brand both online and offline. Here are some reasons why creating a business brand logo is crucial:
Brand Identity and Recognition
A business brand logo becomes the company’s unique identity. When consumers see the logo, they will quickly recognize the brand and its association with the products or services offered. A strong brand identity will help differentiate your business from competitors, allowing your company to gain a place in the minds of consumers.
Professionalism and Trust
A well-designed brand logo reflects a professional impression and can increase the level of consumer confidence in your business. Consumers tend to feel more confident to do business with companies that have attractive logos and look trusted.
Facilitate Communication
Business brand logos allow companies to communicate with customers without having to use words. The icons or images contained in a logo can convey a message or brand values quickly and effectively.
Strengthening the Brand
A business brand logo is a key element of a branding strategy. Consistent use of the logo across different media and platforms will help strengthen the brand impression in the minds of consumers. If your logo can leave a good impression, it is more likely that customers will remember your brand when they need the products or services you offer.
Effective Marketing Tools
A business brand logo also serves as an effective marketing tool. Logos can be used on various promotional media such as brochures, websites, banners, and social media. With an attractive and memorable logo, the potential to reach a wider audience will be greater.
Things to Consider in Creating a Business Brand Logo
After understanding the definition, types, and importance of logos, the next thing is to know what things need to be considered in creating a business brand logo. By doing so, your business values, communication style, and intended audience can be communicated at a glance if you make the right brand logo! On the contrary, if these elements are not visible, your business may miss out on valuable opportunities. So, what are the important things that a brand logo should contain to accurately represent a business? Here’s the explanation:
Logo Needs to Tell Customers What It Does
By presenting the products or services your business provides in your logo. In an instant you can tell your customers that they have come to the right place to find what they are looking for. Imagine if a customer has to scan a long list of online search results to find the service they need, being able to find a logo that clearly represents the service they are looking for will instantly grab their attention and they will find out more.
The Logo Should Communicate the Personality of the Business
What do you want your customers to feel when they think of your business? There are probably thousands of words that can be used to describe your business’ personality, but if you try to convey everything at once through your logo, your brand will be weak and forgettable. Instead, try to focus on one word that you want customers to associate with your business, and focus on presenting it in the logo, both stylistically and graphically. For example, if your business is friendly and fun, you can use clean and simple fonts (san-serif) and bright colors. Whereas if your business is reliable, professional, you can choose a more formal typeface with mature colors, such as navy blue or maroon.
The Logo Should Represent the Brand and Business Tagline
It is important to display your business name clearly in the logo. Don’t let your business identity get lost in complicated colors or images. If it is not easy to read, then customers will not remember your business brand. Another impact is that there will be no good word of mouth. Customers need to understand who you are and to make that happen, your business brand name should professionally be an important prominent element on the logo. It’s also worth noting, that the business name in the logo should be exactly how you want your customers to refer to it. For example, on all official documentation, you should list Ltd, but when trading write it as ABC in lower case. Like on an invoice or website footer. This doesn’t apply to logos though, so feel free to use a shorter trade name.
The Logo Should Represent the Target Audience of the Business
The logo style should reflect the aesthetic preferences of your target audience. If the style of the logo is very different, you will most likely make customers feel wary of your business. You can conduct a customer survey to find out what colors or styles your target demographic prefers, and incorporate that into the logo. This way, your logo will catch the attention of the right people, giving you the potential for more sales.
The logo must promise a level of quality to the customer
The logo should also tell customers if the products you offer are basic and cost-effective, high-value or premium services. By conveying the level of quality customers can expect when dealing with your business brand, you help manage customer expectations and get the right people interested in your products.
Tips and Steps for Creating a Business Brand Logo
Now, KH pals already know what important things need to be considered in creating a business brand logo. Well, to make it easier and sharpen your understanding, here we summarize some tips or steps in creating a business brand logo:
Understand the Business Background
The first thing that is most basic but important is to understand the background of the brand and company. That way, business people can easily determine the right design design according to the identity and target market of the brand or company.
Do Research and Look for Logo References
Research is done so that the business logo created later is not similar to existing business logos. In addition, looking for logo references can help business people to determine what types and models are suitable and appropriate for the brand or company being built.
Utilize Supporting Sites and Apps
Business people can take advantage of the features provided by logo maker sites and applications on the internet, ranging from free to paid. Various application sites on the internet today can help simplify the logo creation process, including for beginner logo designers.
Officially Register Logo to DJKI Kemenkumham
Once your logo is complete, officially register it with the Directorate General of Intellectual Property (DJKI) of the Ministry of Law and Human Rights. Please note that logo registration currently gets legal protection as a trademark. Where the logo is mentioned in the definition of a trademark in Article 1 number 1 of Law No. 20/2016 concerning Trademarks and Geographical Indications, namely “Trademarks are signs that can be displayed graphically in the form of images, logos, names, words, letters, numbers, color arrangements, in the form of 2 (two) dimensions and / or 3 (three) dimensions, sound, holograms, or a combination of 2 (two) or more of these elements to distinguish goods and / or services produced by persons or legal entities in the activities of trading goods and / or services.”
ALSO READ: How to Register a Brand for MSMEs?
Registering it will protect the intellectual property rights of your logo and prevent others from using a similar logo.
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This is the explanation of a business brand logo, starting from the definition, types, benefits, to things that need to be considered in making it. Hopefully, you can create a strong, attractive business brand logo that can strengthen your identity and communicate your brand value to consumers! Remember that a logo is also a long-term investment, so don’t forget to register it officially. Registering a logo is important because it provides legal protection, prevents piracy, avoids disputes, increases business value, facilitates trade, extends the protection period, and becomes proof of ownership in disputes. To do so, you can contact Kontrak Hukum. Together with professional experts, you can consult about logo creation including registration. It must be safe and easy because there is a brand analysis process first with a competent and officially registered IPR consultant, so it is guaranteed to be auto accepted by the DJKI! Let’s make your business logo business easier by visiting the KH Services – Brand Logo page. If you have other questions, just consult us at Ask KH or via direct message (DM) to Instagram @kontrakhukum.
