Skip to main content

One crucial certification, especially for SMEs, is the PIRT (Pangan Industri Rumah Tangga).
This certificate guarantees that your product is safe for consumption and complies with applicable health standards.

But, what exactly is this certificate and why is it so important for your business?
Let’s discuss it further!
In this article, you’ll find all the answers to
what is PIRTbenefits, and how to easily apply online.

What is PIRT?

The Health Office issues this certificate to small businesses producing food or beverages on a household scale whose processes do not require high sterilization.

This certification indicates that the food product has passed safety tests and is suitable for distribution to the wider community.

What is PIRT for?

By having this certificate, you can get various benefits, both in terms of legality and consumer confidence.
Here are some of the main benefits you can get:

1. Product Safety Guarantee

One of the main functions of a PIRT certificate is to guarantee that the products you produce are safe for consumption.

The Health Office will conduct feasibility and safety tests on the food or beverage products you produce.

This is very important to ensure that the product does not contain harmful ingredients or cause adverse effects to consumers.

2. Increase Consumer Trust

Having a PIRT certificate will make consumers more confident to buy and consume your products.

In this modern era, public awareness of the importance of food safety is increasing.
Consumers now
The selective in choosing products what they eat and trust more products that already have safety certifications such as PIRT.

This certificate is proof that your product has gone through a rigorous testing process and meets health standards.

3. Expanding Sales Reach

Products that already have PIRT are more easily accepted in various sales platforms, such as supermarkets, modern markets, and e-commerce.

4. Facilitate Business Expansion

If you plan to expand your business to the international market or want to scale up your production, having a PIRT will be an important asset.

Although PIRT is only valid at the national level, this certification can be one of the supporting documents when you want to apply for other licenses for business expansion, such as BPOM certificate or export certification.

5. Fulfilling Legal Obligations

Taking care of PIRT also means that you fulfill your legal obligations as a food or beverage business actor.
Under Indonesian regulations, every food product in circulation must have an official permit to ensure its safety.

By having a PIRT, you not only protect consumers but also your business from potential legal issues that may arise in the event of product-related complaints or incidents.

6. Adding Competitive Value to Products

What is PIRT Important?
Absolutely!
Because it will make your product stand out from the competition.
Many home-based food businesses do not have official certification, so PIRT can be a differentiator that makes your product look more reliable.

Does PIRT need a Halal Certificate?

Although PIRT ensures food safety, this certificate is not related to the halal status of the product.
If your target market is Muslim consumers, it would be better to get a halal certificate from MUI.
These two certifications can complement each other and give more confidence to consumers.

The combination of PIRT and halal certificate will make your products more competitive, especially in markets where the majority of consumers are Muslim.

Read also: Knowing TKDN and its Types for Goods and Services Products

What is PIRT Same as NIB?

Often, businesses think that what called PIRT and NIB (Business Identification Number) that are the same thing.
In fact, they are different.

NIB is a legal business identity that must be owned by every business actor in Indonesia, not limited to food businesses.
Meanwhile, PIRT is a special license for businesses in the field of household food.

So, even if you already have an NIB, you still need to apply for a PIRT.
Both certificates are equally important, but have different functions.

License PIRT License for Products What Products?

Not all types of food and beverage products can get this certificate.
There are several product categories that you can certify with PIRT, including:

1. Cookies and snacks

Pastries such as cookies, nastar, and the like do not require a special sterilization process, making them safe to produce on a household scale.

2. Herbal or traditional drinks

Traditional drinks such as jamu, wedang jahe, or other herbal drinks can also get this certification.
These products do not require high sterilization, but you still need to keep production and storage clean to maintain their quality.

3. Chips and light snacks

If you produce chips, such as cassava, potato or cracker chips, then you can apply for a PIRT certificate.
Chips products are safe if they are made through proper frying or drying techniques.

4. Processed seafood such as salted fish

Preserved seafood products, such as salted fish, are also eligible for PIRT.
However, make sure that these products go through proper processing and storage to keep them fit for consumption.

However, products such as milk and its preparations or foods that require high sterilization cannot obtain a PIRT certificate.
For these products, you need to apply for a license from BPOM (Food and Drug Administration).

Read also: Check out the Estimated Cost of PIRT Permit for FnB Business!

Requirements What is PIRT What are they?

Some of the documents you’ll need to fulfill include:

  1. Copy of business owner’s ID card
  2. Three 3×4 photos of the business owner
  3. Food or beverage production license addressed to the Health Office
  4. Certificate of business domicile from the sub-district
  5. Location plan of the business premises
  6. Health and sanitation certificate issued by a doctor or health center
  7. Complete data on the food or beverage products produced
  8. Samples of food or beverage products that have been produced
  9. Label food or beverage products that will be marketed
  10. Laboratory test results recommended by the Health Office
  11. Proof of participation in Food Safety Counseling to obtain SPP-IRT (Home Industry Food Production Certificate)

How to Manage PIRT Online?

You no longer need to come directly to the office, just take care of PIRT through an online platform.
Here are the steps:

1. Access BPOM Official Website

The first step is to access the official BPOM website at www.pom.go.id.
Make sure you are using a device with a stable internet connection to start the registration process.

2. Search for “PIRT Registration” Menu

Once on the main page of the BPOM website, search and click on the “PIRT Registration” menu to enter the registration form.

3. Fill out the Registration Form

Fill in the form with complete information, starting from the identity of the applicant, the address of the production site, and details of the food products you produce.

4. Upload Supporting Documents

After filling out the form, upload supporting documents such as a business license (SIUP) and a certificate of cleanliness of the production site.

5. Recheck Information

Before continuing the registration process, double-check all the information you have filled in.
Make sure there are no errors or missing data that can slow down the registration process.

6. Submit Application for Enrollment

Once you are sure that all data and documents are complete, click the “Submit” button to submit the online PIRT registration application.

7. Wait for Confirmation from BPOM

Once the application is submitted, wait for confirmation from BPOM regarding the registration status.
BPOM will send a notification via email or the application you used for registration.

How long does a PIRT certificate last?

This certificate has a validity period of 5 years from the date of issue.
After that, you must extend this certificate by going through the product retest process.

During the validity period, the Health Office reserves the right to conduct periodic inspections to ensure that your products remain compliant with the set standards.

Well, that’s a complete explanation of what is PIRT to how to manage it online. But if you still have questions about this.

KH Contact

Understanding and applying for PIRT certification is essential for SMEs to ensure their food products are safe and meet health standards. For KH friends who need assistance in the process of obtaining PIRT or consultation related to food regulations, Kontrak Hukum is ready to help. For more information, visit our website Digital assistant services

If you still have questions, you can also get a free consultation from KH. Ask KH or send a direct message (DM) to Instagram @kontrakhukum.

Contract Law also has a Business Community for SMEs to share information about food certification and regulations. Free and open to anyone who wants to join by registering to this link. Jika Sobat KH ingin mendapatkan penghasilan tambahan hingga jutaan rupiah, Anda juga bisa menjadi bagian dari Affiliate Program Kontrak Hukum. Daftar langsung di the following linkyes!

Konsul Cabang Surabaya
Konsul Gratis