The development of technology can create many creative ideas. Of course, we can utilize this as capital in starting a business. Moreover, the current economic conditions require us to adapt quickly. KH friends, often we only make products with the mindset that is important-can-sell-and-profit. In fact, the product is very vulnerable to many business risks, such as plagiarism. Of course, KH pals don’t want to experience such losses, right? The solution to avoid this is to give and register a brand to your product. Trademarks show the originality of thegoods produced so that brands have an important role in the marketing process of a product. In addition to avoiding the risk of loss, KH Buddy can also get various opportunities and other benefits to develop your business. Let’s look at the various benefits that can be obtained if your product has a registered trademark:
Identity for Credibility
Law No. 20/2016 on Trademarks and Geographical Indications (Trademark Law and Geographical Indications) states that a trademark is a sign that can be displayed graphically in the form of images, logos, names, words, letters, numbers, color arrangements, in 2-dimensional and / or 3-dimensional form, sound, holograms, or a combination of 2 or more of these elements to distinguish goods and / or services produced by persons or legal entities in the activities of trading goods and / or services. Departing from this understanding, the brand becomes the identity or identification of your product. Your product will have an identity that cannot be imitated by other parties. You also get full rights to the products registered in your brand. That way, your consumers can also recognize your product easily. The brand is also a characteristic or differentiator of your business.
Even if it is later found that the products you sell are similar to those of other companies, your brand will be a differentiator and a guarantee of the quality of the goods or services offered.
Legal Protection
If your brand has been registered and then there are other parties who try to imitate or create activities on behalf of your brand, you can sue the party through the court and the state will protect your product because the principle of brand registration is first to file , that is, whoever registers the brand first, then he is the brand holder, as long as it cannot be proven otherwise within a certain deadline. Thus, legal protection is the main defense for the brand that you are developing.
Business Opportunities
One of the strategies to grow your business fast is to collaborate. The problem is, not all parties are willing to cooperate if your product does not have legality; in this case, the brand. The advantage of having a registered brand is that you can apply for cooperation such as franchising, exporting , and other opportunities. Seeing the increase in these types of businesses, it is clear that brands will provide benefits from a legal and financial perspective.
Exclusive Rights Holder of the Trademark
Trademark is an intangible asset and is an exclusive right for the owner to use the mark in trade in accordance with the class and type of goods or services that have been registered. By owning a Trademark Right, you have the freedom to use the mark for commercial purposes, and the right to prohibit others from using the mark for the same class and kind of goods or services.
Preventing Unauthorized Use of Trademarks
If you are the owner of a registered brand, you can ask for royalties from people who use your brand. If someone uses it without permission or there is brand piracy, then under Article 83 of the Trademark and Geographical Indications Law, you have the right to file a lawsuit for compensation with the Commercial Court and apply for a cessation of all actions related to the use of your brand. In fact, you have the right to report such criminal acts as well as to conduct dispute resolution through arbitration or other alternative dispute resolution in accordance with Article 93 of the Trademark and Geographical Indications Law.
Promotion Tools
As a legal brand owner, you can grow your business more easily and efficiently. In promoting or advertising the products or services you sell, you only need to mention the brand.
Adding Value to Company Assets
Brands can be used for company branding. Branding the company will also invite investors to come invest. Then, the brand becomes valuable if it has been officially registered at the DGKI. It would be a shame if your brand can be used by all parties so that it has no selling point at all.
Then what if there are other parties who have products similar to yours? There is no need to be afraid, as long as you are sure that the product offered has more value or uniqueness, you can register it. However, to prevent brand disputes in the future, before registering a brand, it is better to first check the list of brands that have been registered here. Also read: Make your trademark registration easier with a legal contract!
KH Contact
Interesting, isn’t it? Registering a brand is a preventive step and is a prudent attitude in doing business. Moreover, brands are not only important to protect your products, but can also open up many business opportunities for your business. So, what are you waiting for? Let’s register your product brand with Kontrak Hukum. Visit and contact:
