Brands are important in trading goods or services. Brands are used as business identities that differentiate between products made by one party and another. Legally, a trademark becomes a valid proof of ownership in Indonesia if it has been registered in the government system through the Directorate General of Intellectual Property (DJKI) of the Ministry of Law and Human Rights (Kemenkumham).
However, it is important to note that a registered mark gets legal protection for a period of 10 (ten) years from the date of acceptance and such period can be extended for the same period.
Renewing means that you are also extending the ownership of your trademark. So that other parties or business entities cannot arbitrarily use similar trademarks on similar goods or services.
The brand is also a very valuable asset for the sustainability of the business that is being undertaken. So that when you have extended it, the value of the assets owned will increase every time.
By extending the trademark, it will also avoid counterfeiting, hijacking, and similarity with other parties.
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Trademark renewal applications can be made no later than 6 months before the trademark expires until six months after the trademark expires.
Basically, this brand extension is not without purpose. The purpose of the trademark extension is to confirm that the registered trademark is actually used for products or services that are still included in the process of buying and selling or production.
In the event that the mark is not renewed, the DJKI will give your mark an “Expired” status. Consequently, an expired mark can be used and registered by another party with a similar name.
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